Geely EX5 gets further price cut in Thailand: Proton eMas 7 twin now tops out RM12k lower at RM117k

Geely EX5 gets further price cut in Thailand: Proton eMas 7 twin now tops out RM12k lower at RM117k

The Geely EX5 hasn’t had the best start to life since its launch in Thailand late last year, with sluggish sales that have already led to sizeable price cuts. Evidently, things haven’t been much better for the Proton eMas 7‘s twin since then, because there’s been another round of price cuts, particularly for the range-topping Max variant.

Originally priced at 989,000 baht (RM128,800), the electric SUV was discounted to 949,000 baht (RM123,600) at launch and then dropped to 929,000 baht (RM120,900) in March. A further 30,000 baht (RM3,900) reduction brings the price down to 899,000 baht (RM117,000), which is the same as what the entry-level Pro originally retailed for. That car, incidentally, continues to be priced at 799,000 baht (RM104,000).

Alternatively, buyers in the Land of Smiles can instead plump for zero per cent interest on a five-year loan. There are also freebies that include one year of free insurance, free tinting and a 25,000 baht (RM3,300) discount on a wallbox charger.

This promotion, which runs until July 31, means the EX5 now officially undercuts the eMas 7 (RM105,800 for the Prime, RM119,800 for the Premium), despite offering more kit (massaging seats and a “zero gravity” passenger seat with built-in ottoman for the Max) and the 410 km WLTP range as standard.

For its part, Proton has recently said it won’t be joining the price war in Malaysia in a bid to protect resale values – even though it arguably started the said war in the first place by significantly undercutting its rival, the BYD Atto 3. It has, however, decided to make the RM4,000 “early bird discount” permanent.

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • If they can simply cut prices like that, imagine how much is the cost. The consumer should just wait it out. It won’t take long for them to cut prices further.

    Like or Dislike: Thumb up 12 Thumb down 1
    • emas7 arriving here in our shore at just 80k after tax. let that sink in

      Like or Dislike: Thumb up 6 Thumb down 0
    • Lets See on Jul 08, 2025 at 10:15 am

      Price war will just kill their EV industry. Ask their domestic & trade minister.

      Like or Dislike: Thumb up 0 Thumb down 1
  • Sabri on Jul 07, 2025 at 3:00 pm

    i thought Zhang Qiang say no price war?

    Like or Dislike: Thumb up 7 Thumb down 2
  • Ptui Chukurlangkorang on Jul 09, 2025 at 1:12 pm

    So Malaysian Potong fool supporters are paying RM12k more for their Proton Emas 7 with more inferior specs than Thai consumers ? Memang potong leher lah ini Proton. Ptui!

    Like or Dislike: Thumb up 0 Thumb down 0
 

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