Proton eMas 7 PHEV

  • Geely Starray EM-i ASEAN debut at GIIAS – first RHD unit with Proton eMas 7 interior, in Malaysia soon?

    Geely Starray EM-i ASEAN debut at GIIAS – first RHD unit with Proton eMas 7 interior, in Malaysia soon?

    Weeks after Geely confirmed the Starray EM-i global name for the Galaxy Starship 7, the plug-in hybrid SUV has now made its ASEAN debut – in right-hand-drive form, no less – at the Gaikindo Indonesia International Auto Show (GIIAS). Bearing absolutely no relation to the regular Starray, the car is set to arrive in Malaysia as the Proton eMas 7 PHEV, the trademark for the latter having already been filed.

    Like the pure electric Geely EX5/Proton eMas 7, the Starray EM-i is based on the Global Intelligent New Energy Architecture (GEA), but with Geely’s EM-i (now standing for E-Motive Intelligence) Super Hybrid powertrain. Specs for the Australian market reveal a 1.5 litre BHE15PFI naturally-aspirated four-cylinder engine that produces 99 PS and 125 Nm of torque, which is way down on what the Chinese-market car makes (111 PS and 136 Nm).

    Mated to it is an 11-to-1 electrified dedicated hybrid transmission (E-DHT) that combines the P1 integrated starter-generator and P3 drive motor, the latter producing 218 PS (160 kW) and 262 Nm. Total output is rated at 262 PS, all sent to the front wheels.

    Geely Starray EM-i ASEAN debut at GIIAS – first RHD unit with Proton eMas 7 interior, in Malaysia soon?

    The P3 motor uses silicon carbide technology to optimise temperature management and ensure peak power no matter the battery charge, Geely claims. Even with the battery charge low, the Starray EM-i’s fuel consumption is said to still be as low as 6.2 litres per 100 km.

    Aside from the detuned engine, the global Starray EM-i also receives a smaller 18.4 kWh lithium iron phosphate (LFP) battery, compared to the 19.09 kWh pack in the Starship 7 that delivers an all-electric range of 120 km on China’s lenient CLTC cycle. As such, expect the car’s WLTP-rated range to be just under 100 km. A 3.3 kWh vehicle-to-load (V2L) function is also set to be offered.

    Geely says the EM-i system has been developed to offer more cost-effective driving through longer range and low fuel consumption. Three drive modes are available – Pure for sole electric driving, Hybrid that switches between electricity and petrol to optimise range and efficiency, and Power that combined both power sources for maximum performance.

    Geely Starray EM-i ASEAN debut at GIIAS – first RHD unit with Proton eMas 7 interior, in Malaysia soon?

    While the Starray EM-i looks identical to the Starship 7 on the outside – full-width front and rear light bars, split headlights, conventional pull-type door handles – the interior is almost completely different. That’s because the cabin has been lifted pretty much wholesale from the EX5/eMas 7, ditching China’s full-width air vent design for the EV’s “wraparound” centre console.

    This also means you get all the hallmarks of the twins, including a slimline 10.2-inch instrument display, a 15.4-inch infotainment touchscreen, a row of physical controls and a large multifunction knob below the centre air vents, lidded cupholders arrange diagonally on the centre console and twin smartphone holders (with a Qi wireless charger on the driver’s side) ahead of the armrest.

    The carryover interior simplifies the right-hand-drive conversion and makes it easier for factories already building the EX5/eMas 7 to produce it. That’s just as well, because Proton’s Tanjung Malim plant is already being tooled up to churn out the eMas 7 by the end of the year, so it can bring on the PHEV version in double-quick time. Still, with the carmaker already having a lot on its plate this year – including the facelifted X50 set to be launched later today and the forthcoming Saga MC3 – expect to see the car next year instead.

     
     
  • Geely Starray EM-i – global name for Galaxy Starship 7, in Australia Q4 2025; Proton eMas 7 PHEV soon?

    Geely Starray EM-i – global name for Galaxy Starship 7, in Australia Q4 2025; Proton eMas 7 PHEV soon?

    We’ve been expecting this for a while now, but the Geely Galaxy Starship 7 is finally making its way out of China, months after it was launched in the Middle Kingdom in November. Except it won’t use its indigenous name globally, because it will instead be known as the Geely Starray EM-i – despite being unrelated to the Boyue L that also uses the Starray moniker overseas.

    Instead, as previously reported, the Starray EM-i is the plug-in hybrid version of the EX5, also known as the Proton eMas 7 here. Geely says it has already sold 80,000 units of the car in China and will bring it to Australia early in the fourth quarter of the year, putting the launch sometime in October.

    Like the eMas 7, the Starray EM-i is based on the Global Intelligent New Energy Architecture (GEA), but with Geely’s EM-i (now standing for E-Motive Intelligence) Super Hybrid powertrain. This is centred around a 1.5 litre naturally-aspirated four-cylinder engine that produces 99 PS and 125 Nm of torque, which is way down on what the Chinese-market car makes (111 PS and 136 Nm).

    Geely Starray EM-i – global name for Galaxy Starship 7, in Australia Q4 2025; Proton eMas 7 PHEV soon?

    Mated to it is an 11-to-1 electrified dedicated hybrid transmission (E-DHT) that combines the P1 integrated starter-generator and P3 drive motor, the latter producing 218 PS (160 kW) and 262 Nm. Total output is rated at 262 PS, all sent to the front wheels. The P3 motor uses silicon carbide technology to optimise temperature management and ensure peak power no matter the battery charge, Geely claims.

    Aside from the detuned engine, the global Starray EM-i also receives a smaller 18.4 kWh lithium iron phosphate (LFP) battery, compared to the 19.09 kWh pack in the Starship 7 that delivers an all-electric range of 120 km on China’s lenient CLTC cycle. As such, expect the car’s WLTP-rated range to be just under 100 km. A 3.3 kWh vehicle-to-load (V2L) function is also set to be offered.

    Geely Starray EM-i – global name for Galaxy Starship 7, in Australia Q4 2025; Proton eMas 7 PHEV soon?

    Geely Galaxy Starship 7 shown

    Geely says the EM-i system has been developed to offer more cost-effective driving through longer range and low fuel consumption. Three drive modes are available – Pure for sole electric driving, Hybrid that switches between electricity and petrol to optimise range and efficiency, and Power that combined both power sources for maximum performance.

    With the Starray EM-i set to be launched globally in just a few months’ time, we can expect the Proton version (it has already trademarked the eMas 7 PHEV name) to arrive in Malaysia soon after. However, the national carmaker is already juggling several launches in the second half of the year, including the facelifted X50, the eMas 5 and the new Saga MC3, so we probably won’t see the car until next year.


    GALLERY: Geely Galaxy Starship 7 at Auto Shanghai 2025

     
     
  • Proton eMas 5 to launch in 2025, smaller but cheaper; more eMas models coming soon too, CKD in Tg Malim

    Proton eMas 5 to launch in 2025, smaller but cheaper; more eMas models coming soon too, CKD in Tg Malim

    During the launch of new exterior and interior colours for the eMas 7 yesterday, Proton reiterated that the eMas 5 will be launched this year, taking the fight to the also-upcoming Perodua EV tipped to be called the QV-E. According to Pro-Net CEO Zhang Qiang, the car will be smaller but “still offer space, comfort and smart features.”

    That much we know, because Proton already showcased the eMas 5 at the Malaysia Autoshow in May. Essentially a twin of the Geely Xingyuan/Star Wish, it’s a hatchback designed to compete with the BYD Dolphin and is thus dwarfed by its SUV sibling.

    We also already knew that the eMas 5 is set to be more affordable than the eMas 7, something Zhang Qiang reiterated. Given that the latter is already close to the RM100,000 floor price for CBU fully-imported EVs – and that the Tanjong Malim EV plant set to open later this year is expected to assemble the eMas 7 first – the CBU hatch will have to rely on a bridging price approved by the government.

    Proton eMas 5 to launch in 2025, smaller but cheaper; more eMas models coming soon too, CKD in Tg Malim

    As previously reported, the eMas 5 is expected to share its mechanicals with the Star Wish, including 79 PS/130 Nm and 116 PS/150 Nm rear motors mated to 30.12 kWh (for a range of just 310 km even on China’s lenient CLTC cycle) and 40.16 kWh (for a range of 410 km) lithium iron phosphate (LFP) battery packs respectively. Proton would do well to install larger battery packs – perhaps from the eMas 7 – to increase the range and make the car better suited to Malaysian use cases.

    The eMas 7 and 5 will be just the start of a full-scale electrified offensive, with Proton teasing three new models set to debut over the coming years. The carmaker has not released any details but we do know it has already trademarked the eMas 7 PHEV name, meaning that it will almost certainly bring the Galaxy Starship 7 (known as the Starray EM-i globally) here.

    This model shares the eMas 7’s basic body structure and much of its interior but adds Geely’s efficiency-biased EM-i plug-in hybrid powertrain. This consists of a 111 PS/136 Nm 1.5 litre naturally-aspirated four-cylinder engine and a 218 PS/262 Nm electric motor integrated into the electrified dedicated hybrid transmission (E-DHT).

    Proton eMas 5 to launch in 2025, smaller but cheaper; more eMas models coming soon too, CKD in Tg Malim

    Zero to 100 km/h is achieved in 7.5 seconds, and with the largest 19.09 kWh Aegis short blade lithium iron phosphate (LFP) battery, you get a pure electric range of 120 km on the CLTC cycle. Total range is 1,420 km.

    Another model that’s possible for the Malaysian market is the Galaxy A7, an “affordable” PHEV D-segment sedan. This uses an updated EM-i AI Hybrid system that incorporates a tweaked engine with a record-breaking 47.26% thermal efficiency, as well as an AI-powered energy management system for a fuel consumption of just 2.67 litres per 100 km, 150 km of electric range and a total range of over 2,100 km. Geely calls this car a “global” model, which is usually a good indicator of a car coming here.

    Proton eMas 5 to launch in 2025, smaller but cheaper; more eMas models coming soon too, CKD in Tg Malim

    The identity of the third car has yet to be defined, so we’ll probably have to wait and see which future Geely Galaxy model will be a candidate for Proton. Of course, it could very well just be that the eMas 5 is one of the three models coming soon.

    These cars will eventually be produced at the aforementioned EV plant, which as we said is planed to be operational by the end of the year. Zhang Qiang said the facility is “coming up fast,” supporting the eMas lineup’s move from CBU to CKD.

    GALLERY: Proton eMas 5 at Malaysia Autoshow 2025


    GALLERY: Geely Galaxy Starship 7 at Auto Shanghai 2025
    GALLERY: Geely Galaxy A7

     
     
  • Geely Galaxy Starship 7 to be CKD in Thailand – what happened to Proton being ASEAN production hub?

    Geely Galaxy Starship 7 to be CKD in Thailand – what happened to Proton being ASEAN production hub?

    Some news from up north – Geely Thonburi, the distributor for Geely vehicles in Thailand, has announced plans to sell the new Galaxy Starship 7 in the Land of Smiles, according to Headlight Magazine. This confirms that the plug-in hybrid SUV will be offered as a global model, converted to right-hand drive.

    The news is not surprising, given that the car is basically the hybrid version of the all-electric EX5, sold here as the Proton eMas 7. As such, we can expect the Starship 7 to make its way here, too – something we’ve expected for a while, as we’ve already reported on Proton trademarking the eMas 7 PHEV name.

    What is surprising is that Geely Thonburi is planning CKD local assembly for the Starship 7 in Thailand – which means the EX5 will probably be built there eventually as well. That’s despite Geely telling us that Proton would remain the production hub for the ASEAN market, having already reneged on its promise (admittedly from nearly a decade ago) to make the national carmaker its right-hand drive hub and its pledge to not enter this region.

    It’s becoming increasingly clear that the Proton brand and its manufacturing capacity will be limited to the Malaysian market and a handful of small export markets. Either that or the company will have to compete with Geely in larger markets, offering the same models but without the same marketing might or the same economies of scale to lower prices – something that is already being played out in South Africa.

    Anyway, more about the car, which is powered by Geely’s EM-i plug-in hybrid powertrain. This consists of a 111 PS/136 Nm 1.5 litre naturally-aspirated four-cylinder engine and a 218 PS/262 Nm electric motor integrated into the electrified dedicated hybrid transmission (E-DHT). The car is able to get from zero to 100 km/h in 7.5 seconds and, with the largest 19.09 kWh Aegis short blade lithium iron phosphate (LFP) battery, has a pure electric range of 120 km on China’s lenient CLTC cycle. Total range is 1,420 km.

    GALLERY: Geely Galaxy Starship 7 at Auto Shanghai 2025

     
     
  • Proton confirms at least 3 new model launches for 2025 – AMA Saga, GMA eMas 5, X50 facelift and more?

    Proton confirms at least 3 new model launches for 2025 – AMA Saga, GMA eMas 5, X50 facelift and more?

    Proton confirmed at last night’s Chinese New Year media dinner that it will be launching at least three new models in 2025, as you can see in the slide above.

    AMA definitely refers to the next-gen Saga, the test mule of which was recently spotted with an ADAS camera but cloaked in the old body. We do hope this old body is a disguise and that the production car will have new body panels – fingers crossed. Whether it will have a Proton or Geely engine is still unknown.

    On GMA, Proton CEO Dr Li Chunrong mentioned “at least one new model”, and he specifically said either the eMas 5 or eMas 3, confirming that Proton has plans for both. Another possible model is a plug-in hybrid (PHEV) version of the eMas 7 (see Geely Galaxy Starship 7).

    It’s also at least one new model for the X/S series. We’ve already seen the X50 facelift on test, which is likely to debut a new 1.5 litre turbo four-cylinder engine. That should be the confirmed model, while the ‘+’ could refer to another X model receiving said new four-potter. Could that be the X90, which is currently the oldest in the range?

     
     
  • Geely Galaxy Starship 7 in China – Proton eMas 7 PHEV, up to 120 km EV range, 1,420 km total range

    Geely Galaxy Starship 7 in China – Proton eMas 7 PHEV, up to 120 km EV range, 1,420 km total range

    Geely’s next big product, the Galaxy Starship 7, has been launched in China ahead of the start of pre-sales on November 8. This plug-in hybrid SUV – essentially a Galaxy E5/Proton eMas 7 (stylised as e.MAS 7) with a petrol engine and a less powerful electric motor – debuts with a deeply impressive new NordThor EM-i powertrain that aims to trump BYD’s superiority in this area.

    As detailed previously, the system utilises a 1.5 litre four-cylinder engine, redesigned to increase air swirl in the combustion chamber to hit a record thermal efficiency of 46.5%. Outputs are rated at 111 PS and 136 Nm of torque.

    Mated to this is an 11-to-1 electrified dedicated hybrid transmission (E-DHT) that combines the P1 integrated starter-generator and P3 drive motor, together producing 218 PS (160 kW) and 262 Nm. So equipped, the Galaxy Starship 7 is able to sprint from zero to 100 km/h in 7.5 seconds on its way to a top speed of 180 km/h.

    Geely Galaxy Starship 7 in China – Proton eMas 7 PHEV, up to 120 km EV range, 1,420 km total range

    Two battery sizes are being offered, both being Aegis “short blade” lithium iron phosphate units. The smaller 8.5 kWh pack offers a modest 55 km of all-electric range even on China’s lenient CLTC cycle, but the 19.09 kWh battery boosts this figure to a decent 120 km. Allied to the petrol engine and a 51 litre fuel tank, total range is quoted at up tom 1,420 km, while fuel consumption is rated at 3.75 litres per 100 km.

    Geely says the Galaxy Starship 7 supports “1.9C” DC fast charging, meaning that the input is 1.9 times the battery capacity, or around 36 kW. Topping up the battery from 30 to 80% takes a claimed 20 minutes. The car also comes with a vehicle-to-load (V2L) function.

    Built on the same Global Intelligent New Energy Architecture (GEA) as the Galaxy E5 and eMas 7, the Galaxy Starship 7’s similarities with its pure electric siblings are obvious in the centre section, which is all but identical save for conventional pull-type door handles instead of flush pop-out items.

    Geely Galaxy Starship 7 in China – Proton eMas 7 PHEV, up to 120 km EV range, 1,420 km total range

    The front and rear ends have been tweaked slightly, however – the former gains a full-width light bar with “Galaxy Ripple” tiered daytime running lights on either side, with the main headlights being pushed downwards into the bumper. You also don’t get the illuminated “grille” that is optional on the E5.

    Around the back, the “Rising Sun” full-width taillight graphics have been mildly revised, while the number plate recess has been relocated to the tailgate, giving the car a striking resemblance to the Porsche Cayenne. The E5’s aero wheels have also been swapped out for multi-spoke units. Geely claims a drag coefficient of 0.288, which is slightly higher than the E5’s 0.269.

    Break out the measuring tape and you’ll realise there’s not much that separates the Starship 7 from the E5 in terms of dimensions either, being just four millimetres wider (1,905 mm) and 15 mm taller (1,685 mm), as well as being five millimetres longer in wheelbase (2,755 mm). It is, however, 125 mm longer in overall length (4,740 mm), presumably at the front to fit the PHEV powertrain.

    Geely Galaxy Starship 7 in China – Proton eMas 7 PHEV, up to 120 km EV range, 1,420 km total range

    Step inside and you’ll find more shared items with the E5, including the oblong two-spoke steering wheel, 10.25-inch digital instrument display, 14.8-inch centre touchscreen, 13.8-inch head-up display and twin smartphone holders with a 50-watt Qi wireless charger on the left side.

    There are a few changes, however – you now get a full-width air-con vent design, while the wraparound centre console has been swapped out for a simple symmetrical one. The multifunction knob and physical air-con controls (now with temperate and fan rocker switches, a handy addition) have also been moved further down the said console.

    Just like the E5, the Starship 7 will likely enter Malaysia as the eMas 7 PHEV, with Proton already trademarking the name. This would provide a great alternative to the electric eMas 7 for buyers who need the additional range from a petrol engine.

     
     
  • Geely Galaxy Starship 7 EM-i PHEV system detailed – 46.5% thermal efficiency, 2.67 l/100km, 2,390 km range

    Geely Galaxy Starship 7 EM-i PHEV system detailed – 46.5% thermal efficiency, 2.67 l/100km, 2,390 km range

    Having already revealed the Galaxy Starship 7 last month, Geely has now released initial details about the plug-in hybrid system that powers the car. The second-generation NordThor 2.0 powertrain, badged EM-i, provides the SUV – set to be launched in China on November 4 – with some eyebrow-raising efficiency stats.

    Geely claims the EM-i system – a development of the EM-P used in Lynk & Co vehicles – boasts range and fuel efficiency figures that surpass BYD’s fifth-generation Super Dual Mode (DM-i) powertrain. Like the EM-P setup, it uses a 1.5 litre turbocharged four-cylinder engine, but increased air swirl in the combustion chamber has allowed it to hit a record thermal efficiency of 46.5%, up from the DM-i engine’s 46.06%.

    There’s also a new thermal management system that increases warm-up speed by 40%, leading to a further three per cent improvement in fuel efficiency. Geely said it has even developed a next-generation engine with an even higher thermal efficiency of 48.15%, which has already received certification by authorities.

    Geely Galaxy Starship 7 EM-i PHEV system detailed – 46.5% thermal efficiency, 2.67 l/100km, 2,390 km range

    Mated to this engine is the dedicated hybrid transmission (E-DHT) that brings Geely’s 11-in-1 motor technology to PHEVs. It combines the P1 and P3 motors – the latter driving the car – with the transmission and associated electronics. The P3 motor, juiced by an Aegis “short blade” lithium iron phosphate (LFP) battery, produces 160 kW (218 PS) on its own.

    The maximising of efficiency across components – including the world’s first use of a silicon carbide transformer module with 99% efficiency – enables models powered by the EM-i system to achieve a fuel consumption figure of as low as 2.67 litres per 100 km on the CLTC cycle (compared to 2.9 litres per 100 km from BYD’s DM-i powertrain), with the Galaxy Starship 7 rated at 3.75 litres per 100 km.

    Geely Galaxy Starship 7 EM-i PHEV system detailed – 46.5% thermal efficiency, 2.67 l/100km, 2,390 km range

    Even better figures have been recorded in tests conducted with Chinese media. A prototype based on the Galaxy L6 sedan travelled a total of 2,390.5 km on a single battery charge and tank of petrol, with a fuel consumption of 2.62 litres per 100 km. As for the Galaxy Starship 7, members of the media achieved an average of 3.2 litres per 100 km over a 196 km drive, comprising of 75% highway and 25% urban driving.

    The Galaxy Starship 7, essentially the PHEV version of the Galaxy E5 and Proton eMas 7 (stylised as e.MAS 7), could enter Malaysia as Proton’s first plug-in hybrid. The national carmaker has already trademarked the eMas 7 PHEV name, increasing the likelihood of the car coming here. Are you excited? Sound off in the comments after the jump.

    GALLERY: Geely Galaxy Starship 7

     
     
 
 
 

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