BMW and Jaguar Scaredy Cat Advertisement

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Another bit of fun with advertising, this is one of BMW’s ads in Spain. Putting a play on the phrase “scaredy cat”, it shows the trademark Jaguar hood ornament running away in fear from a BMW in a face-off.

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About the Author

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history. An avid electronic gadget aficionado as well as big-time coffee lover, he's also the executive producer of the Driven motoring TV programme.

Comments

  1. darkwizard says:

    Can do like that one kah…damaged Jaguar brand. Other place they don't allows people to damaged other product names.

    Just like last time Savvy commercial…they cannot say directly against Perodua. So they use a cleanner quote " Luckily my son didn't buy the other one"

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  2. darkwizard says:
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  3. cyborgx says:

    ahaha.. love these ad and pls dont spoil the mood by putting Proton's link. >_

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  4. e-nabilll says:

    can subtitude the bmw to protons open jaw thundercat…and the jaguar to a escaping perdua!

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  5. pekan says:

    Guys, referring to "BMW and Audi Ad Tussle" article, apparrently Subaru and Bentley to have something to say too.

    Check these out

    http://i15.photobucket.com/albums/a360/4JB1T/audihttp://i15.photobucket.com/albums/a360/4JB1T/bmw…. http://i15.photobucket.com/albums/a360/4JB1T/subahttp://i15.photobucket.com/albums/a360/4JB1T/bent

    HAPPY NEW YEAR EVERYBODY..!
    :-)

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  6. pekan says:

    guys, referring to "BMW and Audi Ad Tussle", apparently Subaru and Bently have something to say too.

    check these out.

    http://i15.photobucket.com/albums/a360/4JB1T/audihttp://i15.photobucket.com/albums/a360/4JB1T/bmw…. http://i15.photobucket.com/albums/a360/4JB1T/subahttp://i15.photobucket.com/albums/a360/4JB1T/bent

    HAPPY NEW YEAR EVERYBODY..!

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  7. pekan says:
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  8. albagmane says:

    run jaguar run!!! haha… but im looking forward for the next move in jaguar's ad against bmw… last time bmw oso play ad against audi ya? haha! this is fun and interesting…

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  9. pekan says:

    sorry for sending the reply so many times. i thought the message didn't get through..

    sorry..

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  10. wingz says:

    happy new year!!!

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  11. aesthari says:

    LOL. hilarious, the jaguar is running away from the BMW's monstrous nostrils

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  12. aliBaPa says:

    the bmw is look like a dragon, lion, alien or predator.

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  13. transformer says:

    SO GARANG !!!

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  14. transformer says:

    don't know how would it look likes if the '07 Subaru Impreza STI face to face with the above BMW 5… Which one looks more MEANER ???

    Any photoshop expert out there ?????

    Where is that "Teophylisis" man went ????? (Sorry if i spelt wrong..)

    ( that CGI expert creating Savvy Sedan & etc…. any news ? )

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  15. Goniothalamus says:

    Hehe.. if we look it out with another perspective, it will look alike:

    1. The jaguar is ready to kick out of it dung's to the face of BMW (Besi Mahal Weiii!)

    2. Crash test, which one is tougher? Can u guess?

    3. It's just of pic of face(butt) to face parking..

    4. Jaguar's face is like an old man while the M5 is like a man with anger.

    A ironic human simulation.

    5. Run!run! The big nostrils is coming! Disguisting..

    p/s: Sorry BMW's fan, i'm not Jaguar's fan. i'm not driving the both cars… :-) Just to neutralize, just for fun.

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  16. layman says:

    BMW's design is a decade ahead of the competition. But put up a ads like this is a bit not gentleman.

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  17. honda_driver says:

    ads like these are common overseas. in the 80's and 90's, there were a ton of ads from both pepsi and coke attacking each other at the throat that are now considered as "classic advertising".

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  18. motorhead says:

    not so funny… Jaguar, go ahead u can sue BMW….

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  19. honda_driver says:

    no they can't. if they could, they would all be suing each other left right and centre bye now. besides, its been done for decades in advertising.. just can't happen here, thats all.

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  20. drebar says:

    lol…when i saw savvy, i go like "shit…should have dump all my savings into Myvi earlier.."

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  21. LF says:

    Hmm.. I seriously think BMW is right in showing this ad. The jaguar was trying to run away for the miserable look of new BMWs, especially the 5 series. As quoted from TopGear – "BMW 5 too ugly".

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  22. raptorclans says:

    err… wat's wif the bentley link? ;p

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  23. Ricc says:

    Quoted

    raptorclans said,

    January 7, 2007 @ 12:49 pm

    err… wat’s wif the bentley link? ;p

    Means, F**K TO ALL THE OTHER BRANDS… lol…

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  24. raptorclans says:

    hahahaha… LOL!

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  25. jazz1011 says:

    Full praises for the ad agency that came up with this idea.

    I simply loved it.

    A simple ad though – but one which packs a lot of punch in it.

    Cheers!

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  26. Supergirl says:

    I do not think any of these so called advertisements where issued by the OEMs themselves. Please proof me wrong by posting links to legitimate pages (e.g. reference to where the ads appeared IN PRINT – magazines, newspapers etc. – and the dates the copies ran). Reference to personal web space like photobucket or something vague ''in Spain" is meaningless and alludes to urban legend. Any person with basic Photoshop skills can create the referenced ads. That does not make it 'real', just fun and entertaining.

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  27. shawn says:

    I personaly think Jaguar has a meaner look to it the leaping cat with its mouth open ready to bite. I think Jaguar is far surperior to BMW its looks are timeless elegants!!! its a moving peice of art work like a bentley Yes BMW may have the performance but Jaguar has the style down to a t. I have driven Jaguars all my life and Bentley too and trust me the jag is the closest thing to a Bentley as you can get true craftsmanship.

    Ps Bentley wins it all I love the guy fliping everyone off. Take that BMW

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