NAP After-Effects: Proton to reduce prices
Proton M.D. Syed Zainal Abidin Syed Mohamed Tahir told press today that Proton would be reducing the prices of it’s cars across the board by 2% to 5%. Proton also aims to increase it’s local market share from 41.4% currently to 45.8% by the end of the financial year March 31 2007.
The new prices will see cars like Waja 1.6 Campro (A) being sold at RM60,700, Perdana V6 at RM106,888, Gen2 1.6 (A) at RM55,641 and the Proton Savvy 1.2 at RM42,916.
Deputy Prime Minister Datuk Seri Najib Razak also said today that the government was developing a new set of policies consistent with World Trade Organisation rules and regulations to continue supporting Proton. However he said Proton cannot expect to operate in a shielded environment forever and must undertake internal measures to improve the company’s competitiveness in the increasingly open market.

With the new tax structures and policies of the National Automotive Policy, Perusahaan Otomobil Kedua Sdn Bhd (Perodua) announced price cuts of between RM800 to RM1500 per vehicle, which translates to about 2% to 3% off the pre-NAP sticker price. This excludes two of the Perodua Kancil models which has already very thin profit margins, so prices could not be slashed further. These two models without price cuts are the 660cc manual and 850cc manual models.



