Them Koreans sure have a sense of humour. Kia’s April fool’s prank was the Kia Concept i kit car, or i’KIA, an obvious parody of Swedish furniture company Ikea, which built it’s brand on the whole concept of affordable DIY furnishing.

The Kia Concept i Self-Build, if it actually existed, would allow buyers to choose their own engine, transmission, trim specs, and even body, whether sedan, hatch, stationwagon or even pick-up. Based on choices, the consumer would be supplied modules, and the consumer would assemble the car himself at home.