Citroen C5 – Unmistakeably German Advertisement

New Citroen C5

Citroen’s Unmistakeably German ad campaign for the new second generation Citroen C5 by Euro RSCG highlights the “Teutonic” qualities of the new Citroen C5. It further strengthens the fact that the typical “German-ness” of a car is something very desirable. Even when the Ford Focus was launched, ad campaigns delivered the message “European styling, German technology.” The Citroen ad features a traditional Bavarian bar and grill, sections of the Autobahn, and the historic Brandenburg Gate in Berlin.

Watch the Citroen C5 ad after the jump.

Related Posts:
The new second generation Citroen C5

VIDEO: Citroen C5 – Unmistakeably German Advertisement

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Paul Tan

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history.

 

Comments

  • aksMs (Member) on Feb 27, 2008 at 8:59 am

    That’s kinda amusing.

    Well, I heard that Brookland will not bring this model to our shore. What a shame. This C5 looks way better than the new C-Class Merc or the Beemer any day. I think it’s cheaper to run too.

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  • BanyakMasukWorkshop (Member) on Feb 27, 2008 at 9:38 am

    cant believe that citreon would market their C5 like this. I thought the french would be too proud to actually want to admit that they now “prefer” german qualities in their cars.

    but then again, it just goes to show that the germans car makers remain the benchmark that most other car manufacturers aspire to be, and that now includes citreon by the look of it.

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  • alien7749 (Member) on Feb 27, 2008 at 10:27 am

    Problem with citroen in Malaysia, they are underpowered and more expensive than their current rivals.

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  • bolo (Member) on Feb 27, 2008 at 11:08 am

    I think citroen will do well with this model commercially. but i think it is sad that they are willing to forfeit their soul to achieve that. there no more of that trademark citroen weirdness to this model any more. but at least there’s still the c6 to carry the torch.

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  • proton GL (Member) on Feb 27, 2008 at 11:11 am

    its not a car for a citroen devotee

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  • msmar_453 (Member) on Feb 27, 2008 at 12:15 pm

    well, as you can see – Made in France!
    But the BUTT looks like Audi!

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  • MyviKiller (Member) on Feb 27, 2008 at 3:33 pm

    The main actor looks like the slimmed version of Daniel Craig!

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  • MyviKiller (Member) on Feb 27, 2008 at 3:37 pm

    msmar_453 said,
    February 27, 2008 @ 12:15 pm

    well, as you can see – Made in France!
    But the BUTT looks like Audi!
    —————————————————————-

    The new Renault Clio advertisement ending is this:

    Design in UK, made in France.

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  • abtm (Member) on Feb 27, 2008 at 3:37 pm

    comeon citroen! what’s wrong with being french…i know french cars are not that well put together, but if i wanted a german car i’ll buy a BMW

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  • MyviKiller (Member) on Feb 27, 2008 at 3:59 pm

    Like the Deux-cheveux aka 2CV and the DS(Deese), typical French cars but they are beautiful. Too old for my age though.

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  • MyviKiller (Member) on Feb 27, 2008 at 4:03 pm

    “European styling, German technology”

    No, it should be quoted as:

    “European styling, German boringness”

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  • torishimeyakuin (Member) on Feb 27, 2008 at 6:58 pm

    Yup looks so German. Unmistakably Audi..
    It’s alright though since i do really love the German Continentals. Audi, Volkswagen, Merc, BMW…all of’em.

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  • szw (Member) on Feb 27, 2008 at 8:36 pm

    lolz !!!

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  • mystvearn (Member) on Feb 28, 2008 at 12:46 am

    Nice commercial, the car gets the point, but by doing so the car losses a lot of the wacky stuff that made it Citroen cars interesting. Old cars that is…

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  • intermilan (Member) on Feb 28, 2008 at 5:24 pm

    i think they just give what customer want.

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  • jaafar on Feb 06, 2010 at 3:35 am

    'german' campaign in terms of perceived class & quality only…but the french can deliver superb handling and ride quality for a lot less money than german cars…i used to drive the bx 19, my friend who rode with me on the car mentioned that the ride comfort feels like his beemer 5 series!

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  • ivan pirc on Feb 09, 2010 at 8:01 am

    Ivan PIRC

    ?ufarjeva ulica 15, Vir

    SI 1230 DOMŽALE

    SLOVENIA

    Gsm : 00386 70 829 965

    Tel : 00386 1 7211 650

    e- mail : [email protected] Domžale, 06. 02. 2010

    CITROEN France

    Department for quality control

    Dear Sirs,

    I have got your car Citroene C-5 break, HDi 2,0 , 80 kW, model 2002 bought in Slovenia. The vehicle is originally equipped. Indication No.:VF7DERHZB76226655

    This vehicle has got a problem with rear disc brakes. As I mean this is construction failing. The free space between inside rear wheel ring dim.: 205/65 R15 H and brake housing is too small at new car, later the space becomes smaller – zero. This problem developing dangerously according the vehicle is in use longer, brakes became older

    It may cause very dangerously situation when both parts get in contact and then rear wheels could blockade in drive.

    What is your suggestion to solve this problem.

    At your Citroen services in Slovenija I don’t get satisfied solutions to repair problem. ( exchange wheels with bigger 16 inch size or exchange rear disc brakes)

    I believe you know how to deal with this.

    I am looking forward to hear from you soon .

    Best regards,

    Ivan Pirc

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