New Citroen C5

Citroen’s Unmistakeably German ad campaign for the new second generation Citroen C5 by Euro RSCG highlights the “Teutonic” qualities of the new Citroen C5. It further strengthens the fact that the typical “German-ness” of a car is something very desirable. Even when the Ford Focus was launched, ad campaigns delivered the message “European styling, German technology.” The Citroen ad features a traditional Bavarian bar and grill, sections of the Autobahn, and the historic Brandenburg Gate in Berlin.

Watch the Citroen C5 ad after the jump.

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The new second generation Citroen C5

VIDEO: Citroen C5 – Unmistakeably German Advertisement