All who peddle premium goods are tripping over themselves in luring new Chinese money, from Louis Vuitton to Ferrari. While LV opened two stores in Shanghai in a day last week, Maranello announced that its official ferrari.com website now speaks Chinese. It was in conjunction with the World Expo opening in Shanghai.
Mandarin is only the fourth language available on the site, after Italian, English and Japanese. This opens up live news updates from Maranello, “Prancing Horse emotions”, activities and products to Chinese readers. They’ll discover interactive areas, car information, F1 news and the Ferrari Store. There’s also a virtual tour of the famous company via video clips and images.
This is further proof of the importance of China to Ferrari, coming straight after the world premiere of the 599 GTO at the Beijing Auto Show. The Prancing Horse brand will also show its Hybrid concept, the Hy-Kers, at the Expo.
Ferrari sold its first car in China in 1993 but only had a commercial presence there since 2004. Last year, they sold over 200 cars in China from 10 dealerships covering Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Chongqing, Nanjing, Dalian and Qingdao. The company also organises Corso Pilota Ferrari driving courses for its Chinese customers, a must I would say.
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At least Ferrari knows ‘who is the boss’. Good for them.
The boss of all bosses = money
they forget the rossa red color also represent communist :)
CEO of all Bosses = Black Gold aka Crude Oil.
indeed very bad Ferrari missed out Arabic.
Arabic is the language of GOD, the most beautiful language of the universe.
it’s pronounce Fellalii…
i think they forgot Arabic.
else, why did they set up their theme park in Abu Dhabi?
they must have forgetton their rich “oily” customer then
Those filthy rich ArabiaNs do not need any convincing in buying Ferraris… they possibly tapau it together with 1 Lambo and 1 Maserati while they at it.
99.9999% filthy rich Arabs get western education, unlike their poor counterparts….
Similar scenario here my friends!!!
So, if they can shop Ferrari online & place order in cash, you can speak English or even Italian to them^^
Can Ferraris sell in China? They don’t build long cars. :-P
For a 2 door, ferrari is damn long.
Also modify the prancing horse with a terracotta warrior riding on it… lol :)
hard to differentiate which is scam when the mandarin catalogue is release. i saw from top gear , china is also making a fake rolls royce!!
soon it becomes the prancing dragon and not horse…..
Common sense la! More than one billion people read Chinese. It would only be smart that they start looking in this direction.
During the last weekend match between Liverpool and Chelsea, we also saw that Liverpool’s shirt sponsor Carlsberg was written in Chinese.
Izzit so ‘difficult’ for a company like Ferrari to have their official website speaks multi-languages?? The cost is certainly negligible.
It may not be too expensive but it will still cost them. If Coca-Cola (old name) can turn out to mean “bite the wax tadpole” in Chinese, you’d wanna be careful with such a prestigious brand.
Luckily I can speak and write in chinese…
Although english is still important…
but I wonder, right now is there anyone don’t suggest their children learn mandarin??
we all know the Dragon is waking up, and in quick speed……..!
The sport car giant know the principal.. what about proton ? should stick to the trend, move the sales line to proton, without JV with others..
anyway, i dont see any motivation to get a proton in china, compare to japanese make