Chrysler has unveiled its new mid-sized challenger to rival the Camry, Accord and Chevy Malibu. Named 200, this younger brother to the 300 kills off the Sebring nameplate and will go on sale as a 2011 model. Fiat now owns Chrysler, but the Sterling Heights, Michigan built 200 isn’t a reskinned Italian car.

Described as a car that appeals to “customers that want style and substance, all at a surprising value”, the 200 is based on the third-gen Sebring, which made its debut in 2007, but with heavily revised styling that makes it appear much more handsome than before.

New bits include front and rear fascias and fenders, grille featuring the new Chrysler winged badge, hood, rear decklid and exterior mirrors, new projector headlamps and fog lamps, new LED taillamps and a LED centre high-mounted stop light. The rear end clearly apes the Jaguar XF.

The 200 will be powered by the 2.4-litre four-pot “World Engine” mated to either a four-speed or six-speed automatic gearbox. The V6 option is filled by the company’s 3.6-litre Pentastar engine mated to a six-speed auto.

Chrysler says that ride and handling has been improved thanks to stiffened body mounts and a softer ride rate, improved suspension geometry with a raised roll centre and a new rear sway bar. NVH has been “extensively upgraded” from the old car as well.

The cabin has been upgraded too, but there are no images to see where and how. Gallery after the jump.

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