General Motors will be launching a new sub-brand in China under its SAIC-GM-Wuling Automotive Co joint venture later this month, and it will be called Baojun. The Baojun brand will be positioned under the Chevrolet brand in China and it will offer various low end vehicles including passenger cars, SUVs and minivans.

“The Baojun will be a full range of products that is targeting the low end of the segment. We will compete against the Geelys, the Cherys and the BYDs with the Baojun brand,” said GM China chief Kevin Wale. He did not comment on the price range for the Baojun brand cars.

The car you see above is apparently one of Baojun’s offerings – it doesn’t look bad at all! It’s supposed to be called the Baojun 630 and is built on the Buick Excelle platform with a wheelbase of 2,600mm, which makes it sort of like a small C-segment or large B-segment car with a shorter wheelbase than the Cruze’s 2685mm.