Subaru has unveiled this Impreza Design Concept in LA, which previews the carmaker’s new “Confidence in Motion” design and brand strategy. The brand seems to change ideas with every generation of cars, so it’s anyone’s guess not just when this new look will debut, but how long it’ll last.

Said to include “possible future Subaru design elements” the Impreza Design Concept (IDC) is yet another “four-door coupe” style concept with room for four. The designers blended two ideas – “dynamic flow and confident stance” – to showcase Subaru’s engineering core values of dynamic performance, safety, driving enjoyment and quality.

From the front, IDC wears Subaru’s hexagonal grille with spread wings flanked by “hawk eye” headlights. Below them are fin-shaped fog lamps. Remember this look, as it previews the brand’s future look. At the rear, the hexagonal theme repeats with the number plate garnish, where all the lines flow out from. The rear lights, which have a unique layering effect for an impression of depth, are connected to the character line along the car’s flanks.

The IDC looks muscular, and a lot the credit goes to those prominent wheel arches (current Legacy also has them). It was Subaru’s intention to use simple and clean lines and surfaces rather than complicated forms. Other details include wedge-shaped side rear-view cameras and carbon fins on the wheel spokes that aid brake cooling.

Gallery after the jump.

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