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Taiwanese brand Luxgen has launched the LUXGEN7 SUV Sports+ and LUXGEN7 MPV Elegance+ at the 2011 Taipei Automobile & Accessories Exhibition.

The LUXGEN7 SUV Sports+ looks much better than the standard car in my opinion. The Sports+ treatment includes black/red paintwork, carbon fibre garnish, smoked headlights and tail lamps, 20-inch alloys as and quad exhausts. The interior on the other hand gets black/red suede seats, suede steering wheel, CF center console trim and aluminum pedals.


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The LUXGEN7 MPV that we’ve also seen before gets the Elegance+ package for some “VIP style”. The cabin boasts “classic diamond quilted two-tone suede seats”, a brown leather steering wheel and classic walnut wood trim. It too is in black, with oversized 20-inch wheels. We wonder how the ride comfort is like. This MPV has an in-car computer system called Think+ that’s powered by Windows CE and developed by HTC.

Luxgen (combination of Luxury and Genius) is seeking to expand beyond its domestic market, and has been part of motor shows in Dubai, Vietnam and the Dominican Republic. “We are confident that Luxgen will create the new era on both domestic marketing and international expansion in 2011,” said company CEO K C Hu.