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Team Lotus’ 2011 F1 car, the T128, was launched today exclusively in Team Lotus Notes. The special launch edition of the team’s magazine contains a number of first-see images of the 2011 car.

Also in the magazine are insights from key players within Team Lotus into the design and build process of the new car, including people from the aero, R&D and vehicle dynamics, design as well as from the senior management.

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Here’s a sampling of what they had to say about the T128.

“I think that basically this car looks like a front-running car in every area. We said very clearly that we want to start challenging the established teams and I think that’s very achievable. The 2011 challenger is almost a totally new car.” – Mike Gascoyne, chief technical officer.

“We’re definitely going to take a step forward with this car. Quite how much we’ll close the gap to the teams in front of us we’ll see, but my hope is we’ll be competing with the teams that were a second or two ahead of us last season.” – Elliot Dason-Barber, head of R&D and vehicle dynamics.

“You can just see that this car will be faster than last year’s. It’s got the right sweeps and curves on it – it’s the very latest iteration of what an F1 car should be.” – Keith Saunt, chief operating officer.

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“The biggest design challenge was trying to package everything a bit smaller. We were trying to get that area around the driver really tight so the aerodynamicists were happy with it.” – Lewis Butler, chief designer.

“I think the front half of the car is quite a big step away from the 2010 car. Last year’s car was a bit blocky in the sidepod area, but this one looks a lot racier – it’s a lot smoother and curvier around the sidepods.” – Marianne Hinson, head of aerodynamics.

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“T128 takes Team Lotus in exactly the right direction. We have said since day one of the Team Lotus dream that the plan for our second year was to take the fight to the midfield, and with this car we are all confident that is what we will be able to do.” – Riad Asmat, chief executive officer.

And of course, let’s not forget the man.

“There has been so much focus off-track, it’s a thrill to be able to get back to talking about racing. The launch of the T128 is a big step forward for Team Lotus and I want to thank the whole team for the amount of hard work that has already gone into the car, and I want to thank Renault and Red Bull Technology for their tremendous support in helping us make this step forward and for being such great team partners.” – Tony Fernandes, team principal.