Nissan has made Indonesia the first market in Asean to introduce the Infiniti brand, with the opening of a dedicated showroom in Jakarta and the launching of three models into the market last week. Four variants are currently being sold in the country – the FX50 and FX37 crossovers, the M37 sedan and the G37 coupe.
According to a report in The Jakarta Post, the Indonesian operation aims to sell 200 cars in 2011, and in the process obtain a 5% market share of the premium segment, which was worth 5,327 units in 2010 (out of a total industry volume of 745,000 last year). It’s all going well, by the looks of it – the company has thus far sold between 40-50 examples of the three models since its arrival.
Indonesia is the first of 25 markets where the brand will be launched globally until next year, all part of the brand’s plan to expand its global presence. The report adds that the company is studying plans to introduce the Infiniti Performance Line in Indonesia, though there are no plans to launch diesel variants into the market.
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AI-generated Summary ✨
Commenters note that Infiniti's presence in Malaysia is limited or absent, with some citing market size, affordability, and government policies as reasons. They express disappointment that Indonesia and Thailand are more attractive markets for big automakers like Nissan and Toyota due to larger populations, bigger market potential, and favorable policies. There is concern that Malaysia is losing out to regional competitors and that the country's automotive industry faces issues like high car prices, taxes, and inefficient policies. Some comments mention the luxury market dominance by Mercedes and BMW, and skepticism about the government's role in attracting automakers. Overall, many feel Malaysia needs smarter policies to improve its automotive sector and retain or attract premium brands like Infiniti.