Nissan has made Indonesia the first market in Asean to introduce the Infiniti brand, with the opening of a dedicated showroom in Jakarta and the launching of three models into the market last week. Four variants are currently being sold in the country – the FX50 and FX37 crossovers, the M37 sedan and the G37 coupe.
According to a report in The Jakarta Post, the Indonesian operation aims to sell 200 cars in 2011, and in the process obtain a 5% market share of the premium segment, which was worth 5,327 units in 2010 (out of a total industry volume of 745,000 last year). It’s all going well, by the looks of it – the company has thus far sold between 40-50 examples of the three models since its arrival.
Indonesia is the first of 25 markets where the brand will be launched globally until next year, all part of the brand’s plan to expand its global presence. The report adds that the company is studying plans to introduce the Infiniti Performance Line in Indonesia, though there are no plans to launch diesel variants into the market.
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AI-generated Summary ✨
Comments express skepticism about Infiniti's arrival in Malaysia, citing market size, high taxes, and competition from neighboring countries like Indonesia and Thailand. Many feel Malaysia is losing its auto industry edge, with some blaming government policies and corruption. Several commenters look forward to Infiniti models, hoping they'll arrive soon, but criticize the current environment as unfavorable for luxury car imports and local manufacturing. Overall, there’s a sense of frustration over Malaysia’s automotive competitiveness.