We’re in Pavilion KL now, where Land Rover Malaysia has kick started the pre-launch marketing campaign for the new Range Rover Evoque. To be launched here in the fourth quarter of this year, Land Rover’s latest product will be priced between RM300k and 400k. It’s a big ballpark, but Land Rover Malaysia will be trying hard to price it at the lower half of that scale.
Launched at last year’s Paris show as a three-door ‘coupe’, Land Rover uncovered the five-door version at the LA show – both variants will be brought to Malaysia. There will be two engine choices for us to choose from – a 240 bhp 2.0 litre Si4 turbocharged petrol engine with direct fuel injection and twin VVT, and the SD4 2.2L diesel engine with 190 PS and 420 Nm. The SD4 is already in Malaysia powering the facelifted Land Rover Freelander.
As for the pre-launch efforts, it’s part of a global campaign for the Evoque called ‘HELLOEVOQUE’, where the Evoque says Hello to major cities in the local language. For us, they’ve chosen the line ‘Salam Kuala Lumpur’ and there will be two wireframe installations that will be placed around the city – a blue one which depicts a three-door version and a five-door one, which will be in green.
Designed by London artist Benedict Radcliffe, the life-sized wireframe is making its debut in South East Asia. If you remember, this Hello idea was also used on the test mules prior to its debut.
“We are extremely excited about the market potential and impact of the Evoque. It’s a game changer for the Range Rover brand as it defines a completely new segment in the SUV market. We are targeting a younger market who are style, technology and environmentally conscious. The Evoque offers a complete Range Rover experience in a smaller, more sustainable and attainable vehicle,” said Land Rover Malaysia MD Mohd Hazem Abd Rahman.
Besides the LRX concept car design, which is the obvious main selling point, we reckon that the Evoque’s unique cabin ambience is a main draw – it’s high tech yet luxurious. Click here to view our live gallery of the Evoque from the Paris show floor.
By the way, order books for the Evoque are now open. We hear that LR Malaysia has about 30 names in it already!
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Love the design of this model. Looks good on the outside and inside! I bet we’ll be seeing a few of these on the road in 2012 and its indeed a head turner. Better watch out BMW X3 and Audi Q5!
totally agree!
the design is so futuristic and so much better than an X3!
yup, we’re thrilled!!!
another collection for my….wallpaper?
inflation will go so high, that most can barely survive!!!! R&R? so ironic!!!
they should seek to improve their service first
this car is gonna freakin sell here..malaysians have this strong urge to completely stand out (the fact that many are willing to spend half a mil for a x6!) just like the x6 this is gonna be a very common site in a year or so….
.but overpaying by as much as thrice still makes me feel hard to jusitify the cost of such cars…this is supposd to be car for young proffesionals all ovr the world..the sort that run around in civics and mazda 3’s over here but the evoque would only find homes in those that have a7 series or an s class next to it….unfair is an understatement
This is just amazing. Kudos Land Rover Malaysia!
3 doors option….tempting, jealous, pressure….arrgh…..bcoz i luv u
time to change car? :)
count me in…….the sexiest thing happening right now….EVOQUE !!!
definitely a welcomed sight on malaysian roads.hoorah!
Love the SEE THROUGH effect….
300k?
Good price for a car like that.
will both the two-door variants and the four-door coming to our shores?
Mini , Rolls , Evoque
either Malaysians are really2 doing well OR
theres a significant inequality in the distribution of wealth … (loike India n Indonesia)
couldn’t agree more
RM300-400k is a very big gap. The 2 door will probably be high RM300k and the 4 door on the lower end. Nice car but way too expensive for me anyway.
wow…the touareg will have to sell cheap to compete….
The entry level price specs lower than the BMW X1 23d in Europe. It should be below 300k. Not sure why it is 300k in Malaysia, need to pay 40k for more luxury stuff than the X1? Save some marketing costs for lower car price. Don’t have to turn head for it, it is slow enough to be seen.
Salam ?? How ignorant are they ??
The wireframe concept is totally awesome !!!!
Next thing will be the rapid prototype scale model. RP technology is getting cheaper now.
this car makes the nissan murano and lexus rx270 look like awesome packages
most likely the price is about RM280K……much cheaper than audi Q5