Team Lotus has announced that American giant GE is the team’s latest sponsor. GE, a leading global technology and infrastructure company that operates in more than 100 countries and employs about 300,000 people, joins the Malaysian owned team as a Premium Partner. GE branding will be seen on the team’s T128 F1 cars and entire race and factory structure from this July’s British GP.

“On behalf of the whole team I am very proud to welcome GE into the Team Lotus family. It is a resounding endorsement of the remarkable development of our team that we have unveiled a partnership of this significance with one of the world’s most eminent organisations,” gushed Team Lotus boss Tan Sri Tony Fernandes.

“We are already exploring a number of initiatives that will bring the GE/Team Lotus relationship to life across the spectrum of GE’s interests, from future automotive electrification technologies, materials sciences, design processes and core engineering competencies to the showcasing of GE’s world class e-infrastructure capabilities throughout the global business and government communities in race and non-race markets alike,” he elaborated.

“We are excited to sponsor Team Lotus and continue our relationship with Tony Fernandes. We have worked with Tony for many years and know his commitment to the aviation business. The global appeal and popularity of Formula 1 provides a unique opportunity for GE and we look forward to great things from Tony again as we become part of his team,” said Jeff Immelt, Chairman and CEO of GE.

Last month, AirAsia X signed a USD 600mil deal with GE Aviation that will see the latter supply engines for its three new Airbus A330-200s, with an option to outfit two more planes. The long-haul budget carrier also made a 20-year on-point solutions agreement with GE for the maintenance, repair and overhaul of the CF6-80E1 engines.

I scratch your back, you scratch mine!