BMW Malaysia has appointed Chear Motorrad as its newest BMW Motorrad dealership. Chear Motorrad is the sister company of Chear Motor (H.Q.), one of the largest distributors for motorcycles, accessories and parts in the country.

Chear Motorrad is in the midst of establishing its new 4S (Sales, Service, Systems and Spare-parts) Motorrad dealership in Puchong, which is set to be ready for operation in September.

With BMW’s motorcycle division in the country charting positive year on year growth since 2003, the latest dealership appointment is set to take things further. Last year, the company delivered 281 motorcycles, a 25% increase from the 225 motorcycles achieved in 2009.

“This clearly shows that there is a growing demand for premium motorcycles in the country and with the appointment of Chear Motorrad, we will be able to meet and better serve this demand.” said BMW Malaysia MD Geoffrey Briscoe.