Goodyear Eagle EfficientGrip launched – priced from RM400

There are three crucial letters that car manufacturers take into consideration when making a car. These letters are ‘N’, ‘V’ and ‘H’, which stand for Noise, Vibration and Harshness. Most cars come with decent levels of NVH that adds to the enjoyment of the drive and ride.

Goodyear has launched a new tyre that takes those standard NVH levels and makes it better. It is called the Eagle EfficientGrip and Goodyear says that it is the company’s quietest and most comfortable tyre ever. It all comes down to a feature called the Quiet Tred Technology that minimise road noise and maximise a smoother ride without compromising safety.

Goodyear Eagle EfficientGrip launched – priced from RM400

The Quiet Tred technology achieves this quiet ride through a closed shoulder design to help reduce tyre wear and audible radiated noise inside and outside of the car. A balanced block distribution lowers the impact noise and the perpendicular edge blading reduces block stiffness over time, lowering vibrations and further reducing the radiated noise.

The Eagle EfficientGrip also gives a smooth and comfortable ride. The tyre is built with an active vibration dampening carcass, which is a stiff base under the tread. It also has an absorbing rubber gum strip that soaks up tyre vibrations that lessens the impact coming from the variations on the road.

Goodyear Eagle EfficientGrip launched – priced from RM400

A quiet tyre is not much use if it does not have grip in the dry and in the wet. The tyre is built with a high number of biting edges that provide a high blade density, resulting in more contact with the road. It translates to more grip in all driving conditions and a safer cornering levels.

The Eagle EfficientGrip also possesses a high loaded silica blend, which reduces the friction between rubber molecules resulting in less energy loss and lower rolling resistance. The overall tyre vibration is also reduced through the stiff base under the tread, which prevents unnecessary block movements. This means that the Eagle EfficientGrip offers better fuel consumption.

Goodyear Eagle EfficientGrip launched – priced from RM400

During the launch, I had the opportunity to test the tyre. It was fitted on a new Toyota Camry with just 103km on the odometer. Granted that the Camry isn’t the noisiest or the most uncomfortable car on the road, but the tyre almost completely deletes the road noise from invading the cabin, even when driving at speeds of 120 km/h that would have generated a copious amount of road noise. And, it performed impressively silent when I drove over pebbled and cemented roads.

The drive was too short – just 10 minutes around Cyberjaya in a convoy escorted by the police – so there was no firm opportunity to try out the grip. Still this is a Goodyear and should perform as expected.

Goodyear Eagle EfficientGrip launched – priced from RM400

The Eagle EfficientGrip is actually fitted as standard in certain mid-luxury cars in Germany and Goodyear is targeting owners of the same mid-luxury cars here in Malaysia.

The tyre is made in Germany and China with no immediate plans of manufacturing it in any of the ASEAN countries. The Eagle EfficientGrip is available in 21 sizes from 195/60 R15 to 255/45 R18 and every popular size in between. It is priced from RM400 per piece; it is high but if you value a quieter, more comfortable ride then this tyre is worth your consideration.

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