Italian supercar maker Lamborghini opened a new showroom in the Klang Valley this evening. Located in Glenmarie, the RM4 million facility operated by JH Italia Sdn Bhd is a 3S centre to serve the brand’s growing customer base in Malaysia. Last year, Lamborghini Kuala Lumpur shifted 21 units, this year they aim to sell 60 raging bulls.

The showroom with the black facade boasts a “total Lamborghini brand experience” and is fitted with imported Italian fittings as well as a specially designed bar area for customers to “enjoy a taste of Italy”. Italian coffee, we presume. There’s a merchandise corner, too.

“In Malaysia, people who buy Lamborghini cars are driven by the passion to own something that is extreme, uncompromising and unmistakably Italian. And you can see there is a shift in the buying attitude of affluent Malaysians for design, quality, pleasure and pride,” said Isham Ariff, Chairman of Lamborghini Kuala Lumpur.

“Kuala Lumpur itself has shown some very encouraging growth for the marque and with improving economic conditions in Malaysia and around the Asia Pacific region, I am confident that we will see an increasing demand for our range of Lamborghini supersports cars,” Stephan Winkelmann, President and CEO of Automobili Lamborghini said in a statement.

“The level of service and quality we have invested into our showroom and service center reflects our brand values of being extreme, uncompromising and unmistakably Italian. Malaysia now joins our key markets like Singapore and China in terms of our growing brand presence and strategy for the Asia Pacific market,” the sharp suited Winkelmann added.

Lamborghini has been pretty active lately. The Gallardo Malaysia Limited Edition (MLE) was launched here earlier this month (eight bookings collected already), and Sepang will host the Lamborghini Blancpain Super Trofeo Asia Series this weekend. In that series, which is run for the first time in Asia, JH Italia will have its own car, piloted by Rizal Ashram Ramli a.k.a. Jejai.

Click here to read our Aventador experience. Sant’Agata’s flagship supercar is in the showroom launch gallery below, where you can also find legends and poster favourites Diablo and Countach.