The Shell FuelSave Challenge 2012 happened earlier today, where popular radio DJs with one lucky fan each fought with other teams to be the most fuel efficient. After 97 km in a Hyundai Elantra, Team ERA emerged champion with the figure of 19.69 km per litre of Shell FuelSave 95 petrol.

Lucky fan Ahmad Adlyn, who partnered ERA FM DJ Adifashla, walked away with RM5,000 cash. The other DJs were Ean from Hitz FM and Wai Fun from Chinese station MY FM. Each were paired with a fan as they drove along a pre-determined route with two pit stops that had points-paying mini challenges. Shell FuelSave ambassador and popular actor Fahrin Ahmad gave them tips before the flag off.

“Before this, I’ve heard of driving tips that help save fuel while driving and today, I can proudly say that I am a fuel efficient driver having tried it firsthand. This once in a lifetime experience was even more thrilling as I got to team up with my favourite radio DJ Adi,” said Ahmad Adlyn. The runner-up teams took home 100,000 BonusLink points.

The Shell FuelSave Challenge was held in conjunction with Shell’s global online campaign – Target One Million. The campaign aims to educate one million motorists globally to be more fuel efficient via a series of mini games. The next game, Shell FuelSave Bootloader, is scheduled for launch soon. Malaysia is currently number two on the Target One Million global leaderboard.