Datsun India

Here’s an update on the impending return of the Datsun brand. Nissan’s revived budget brand is set to make its world premiere in India on July 15, reports Autocar India. Carlos Ghosn, head of the Renault-Nissan Alliance, is expected to unveil the first new Datsun, a five-door hatch priced below Rs 4 lakh (RM22,400). It will hit the roads by mid-2014.

India will be a major market for Datsun, along with other emerging economies like Indonesia and Russia. Nissan expects to sell around 150,000 to 200,000 Datsuns in India every year, using a blend of affordability and aspiration to attract a growing middle class.

“India is a tough market and it’s not going to be a picnic for us, but we believe Datsun can crack it with modernity and a superior product,” Vincent Cobee, corporate VP of the Datsun business unit, told the mag.

News of Datsun’s revival surfaced in March 2012, before it was revealed that Datsun’s budget models will be based on the Lada Kalina (the orange car below). In May 2012, the Renault-Nissan Alliance and state corporation Russian Technologies agreed to create a JV that will see the Alliance take over AvtoVAZ, maker of Russia’s Lada cars. Read more about that here.