More in the way of World Cup-related automotive activity. Things are definitely heating up in the 20th edition of the tournament, and carmakers have been getting into the act too, especially so to get US audiences going.
Kia came up with a theme involving the talent of Brazilian model Adriana Lima, and now, here’s one from Audi. The automaker has come up with a very bright idea in the form of the Audi LED Scoreboard.
The display isn’t regular fare – the LEDs are provided by the headlights of 28 Audi A8 sedans, all housed in a fixture made up of 45 shipping containers. The headlights from the cars make up the LED scoreboard digital clusters, projecting the score from matches.
Visible from kilometres away, the huge installation has been placed on the shoreline near Greenpoint, Brooklyn. Active since the US team’s first match, New Yorkers –- and even those coming in on a flight – will be able to keep track of results right to the end of the tournament via the LED scoreboard.
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VAG group always have this fancy idea. love it! keep it up..
Luxury always comes with money wasting.
Here in BolehLand, we also can emulate the same thing…even brighter & visible moooreeee km away, thanks to the aftermarket Ah Beng eye sores LED lights..
Do u meant ah beng HIDs with naked reflectors?
So this is how Audi recycled their A8s after being utterly defeated by Merc’s S-class….
this is a very brilliant ad campaign i must say. impressive!
I would say its rather waste of resources and money
America is so proud over their 2-1 win over Ghana that they have to advertise through Audi
because they know their car is not as good as audi.
very creative idea, and looks so attractive.
No wonder my A8 haven’t arrive yet. damn youu Audi. XD