Nasim revises 2015 Peugeot sales target down by 30%

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Following a “very challenging” first half of the year, Nasim is now revising its sales target down by a considerable 30%. The company now targets to sell 4,200 units of Peugeot models in 2015, said Nasim COO Datuk Samson Anand George at the opening of Peugeot Service Klang.

Even with such grim numbers, however, the company is still expecting to keep its 18% market share among European makes in Malaysia. “We’re one of the more fortunate brands here, as we have strong new models that have just been launched, and one more coming later this year,” he added.

The upcoming model refers to the new Peugeot 408 sedan, of course, which we’ve already spotted testing near Nasim’s assembly plant in Gurun, Kedah. The next-generation 408 will feature PSA’s EMP2 modular platform, already put to good use in the new 308 hatchback. The updated 208 meanwhile, possibly with a new six-speed auto, is only expected to arrive next year.

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Hafriz Shah

Preferring to drive cars rather than desks, Hafriz Shah ditched his suit and tie to join the ranks of Malaysia’s motoring hacks. A car’s technical brilliance is completely lost on him, appreciating character-making quirks more. When not writing this ego trip of a bio, he’s usually off driving about aimlessly, preferably in a car with the right combination of three foot pedals and six gears.

 

Comments

  • kington on Jun 10, 2015 at 12:00 pm

    Many car companies are revising their budgets downwards. I think with the HR-V, Honda Malaysia is the only one that could afford not to. But the sales of the Civic would almost be cannibalized by the HR-V.

    Like or Dislike: Thumb up 7 Thumb down 2
  • I bet sales will go up once they bring in the facelift 208 with the new gearbox & engines

    Like or Dislike: Thumb up 7 Thumb down 5
  • lousybetul on Jun 10, 2015 at 12:15 pm

    fortunate brands or not, if your after service is lousy not matter how fortunate your brands is you are going to fall…wake up lahhh

    Like or Dislike: Thumb up 29 Thumb down 4
  • Capati Janji on Jun 10, 2015 at 12:19 pm

    Better reduce car price 30% as per Janji bukan Manifesto 2013.

    Like or Dislike: Thumb up 22 Thumb down 1
  • karam singh on Jun 10, 2015 at 12:31 pm

    Pug is a good car company,
    it is a good looking french but some said they had some reliability issues.Their price is reasonable compare to other europe car manufacturer.
    But the strong point it has good engine and safety,
    their diesel engine also that good but not coming into Malaysia as we know our diesel quality not up to the Euro standard.
    Conclusion here, 2015 is a bad year in Malaysia as the Gov implying GST + RM currency going down really make all the car buyer out there think twice before buying europe’s car.

    Like or Dislike: Thumb up 18 Thumb down 3
    • joejambol on Jun 10, 2015 at 1:36 pm

      not just cars, now ppl think twice to buy anything. a fren of mine doing sale at mid valley did mention that there can be no sale/purchase for 2 days in a week

      Like or Dislike: Thumb up 16 Thumb down 0
  • Jaguar on Jun 10, 2015 at 1:05 pm

    The 308 has never been a popular model for Pug. It is neither here nor there and with the kind of pricing, there are a lot of choices. 208 is worthy competitor of Fiesta but Ford sells because of its more creative marketing.

    Like or Dislike: Thumb up 2 Thumb down 7
  • eddy lee on Jun 10, 2015 at 1:09 pm

    buck up your service hospitality to utmost, especially most SC have attitude problems, then dis peugeot cars sales will surely boom. after sales service attitude & technical support to settle customers issue & warranty claims is really ….i can say worst….most of complaints are lack of experience/knowledge to settle most kinda faults/issues faced by peugeot owners at Nasim/dealer SC.

    Like or Dislike: Thumb up 16 Thumb down 0
  • Nissan on Jun 10, 2015 at 1:09 pm

    P1 also need to review their target

    Like or Dislike: Thumb up 8 Thumb down 0
  • Not surprise.

    Imagine 2 of your revised bread and butter model sell it at such a high price, who will buy?

    You can still earn enough market share but before that do you want to cut down your profit margin?

    Like or Dislike: Thumb up 11 Thumb down 0
  • the driver on Jun 10, 2015 at 2:11 pm

    I like the new 308, only beef is the glass roof. If Nasim just a more basic model without the glass roof I would buy it. Sigh!

    Like or Dislike: Thumb up 4 Thumb down 9
  • buying a pujot is like throwing away money..probably end up using it until it rots which wont b long

    Like or Dislike: Thumb up 4 Thumb down 10
  • Pur owner on Jun 10, 2015 at 4:32 pm

    good car but service cost is very expensive , better wait for 5 years free service then buy

    Like or Dislike: Thumb up 10 Thumb down 1
    • sammy on Jun 12, 2015 at 7:05 am

      The service is so poor I can tell you that you can’t wait for the 5 year free service to be over.

      Like or Dislike: Thumb up 1 Thumb down 0
  • ben yap on Jun 10, 2015 at 4:41 pm

    if my company can reduce the sales target, that’s even better. but now we’re in the sacking the employees that aren’t hitting the target.

    Like or Dislike: Thumb up 3 Thumb down 0
  • Albert on Jun 10, 2015 at 4:48 pm

    If nasim can sell 2000 units this GST wrecked year,the COO should be smiling.
    This is a belt tightening year for all except the super rich.Mercedes are being sought after if there is no tomorrow.
    The Coo is a little sombong and angkat telur too much of the dead tycoon’s sons.Good times,it works.Bad times,get ready for the sack.

    Like or Dislike: Thumb up 9 Thumb down 0
  • RiceBean on Jun 10, 2015 at 5:01 pm

    in 10 to 15 year down the line…..almost all peugeot will rosak and stuck at workshops..

    why?

    expensive to repair once warranty over…
    Expensive to run…expensive parts, hard to source..
    Electronics beginning to be a nuisance…
    nobody wants to finance a lemon car…

    So, buyers be careful….

    Like or Dislike: Thumb up 11 Thumb down 5
  • i tot price r down 30%… aiyaaakkk

    Like or Dislike: Thumb up 7 Thumb down 0
  • intermilan on Jun 10, 2015 at 5:31 pm

    The Prince engine reliability issue and electronic gremlins plaguing most Peugeot models continue to be the source of the problem. Not to mention after sales services.
    This in turn wreck the resale value (lower than what it could / should be).
    And most potential customer stay away.
    Sales plummet.
    The critical failure factor?
    Lost of customer confidence on the products and its value.

    Like or Dislike: Thumb up 14 Thumb down 1
  • seancorr (Member) on Jun 10, 2015 at 6:03 pm

    Its not smooth sailing for the automotive industry…and it isn’t for the rest of us either. Tread carefully in these tough times…

    Like or Dislike: Thumb up 7 Thumb down 1
  • The after-sales service provided by Nasim is terrible, one of the worst of any car makes in Malaysia. Please stay away from buying Peugeot cars. You will regret if you do buy one.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Fitri on Jun 15, 2015 at 5:22 pm

    I am the owner of the first Peugeot 308 THP 2015. I already have problems with my car including knocking noises coming from the car and my car dying in the middle of the road. We are already talking about a buy back but they dared mention depreciation to me. DO NOT BUY PEUGEOT CARS LET ME TELL YOU THAT. THEY DONT AT ALL CARE ABOUT THEIR CUSTOMERS.

    Like or Dislike: Thumb up 4 Thumb down 0
    • Kingsley on Jun 16, 2015 at 11:18 am

      Peugeot cars in Malaysia can be quite unreliable and the after-sales service makes it worse!

      Like or Dislike: Thumb up 0 Thumb down 0
    • Khunie Singh on Dec 04, 2015 at 4:43 pm

      Hi Fitri, mind to share more?

      Lately Peugeot offering alot of discounts and goodies, was tempted to get a 308 until I read your comments

      Like or Dislike: Thumb up 0 Thumb down 0
  • intermilan on Mar 05, 2016 at 10:14 am

    Well.. 2015 has passed.. and as expected, total actual sales was far below the ‘reduced’ target of 4,200 units (revised down by 30%). The original target was 6,000 units(!).

    Actual sales for 2015 was 2,986 units. Which is 28.9% less than revised target and 50.23% less than the original target set for 2015. Dismal numbers and performance.

    From 2015 point of view, 2014 performance (5,498 units) now seems almost legendary and might bring tears to the eyes if one dwell on it for long.

    Alas, 2016 might yet prove to be as THE catastrophe year for Peugeot Nasim.

    That is if Jan 2016 sales number is a reliable bearing for their future direction. Nasim sold only 135 units, which is down by 74.29% compared to Jan 2015 (525 units). That’s huge! Perhaps Jan 2015 sales number itself is over-the-top for some reasons.

    I reckoned 2016 sales number will again go southward for them. Less than 2,000 units? Its seems appropriate guesstimate given the gloom economic condition that have befallen us and the predicament Nasim is currently in.

    But don’t give up and go all sissy, Nasim. Keep your chin up. For one, do continue the sales and bring in new ‘halo’ models (e.g. 208GTi, 308GTi). They might command little sales, but they surely is one of the best and cheapest ‘effect multipliers’ to improve your brand’s street credit. Something which is currently in short supply and are much needed.

    Like or Dislike: Thumb up 1 Thumb down 0
 

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