AirAsia-Bukit Bintang Station

In a bid to increase revenue outside of its regular fares, Prasarana Berhad has introduced a new “Station Naming Rights Programme” to allow corporations and brands the opportunity to rename and rebrand any one of its train stations here, for a fee.

According to The Star, the naming rights can cost up to RM3 million for a three-year period, depending on how much change is required to the station.

The programme is also considered to be in line with Prasarana’s plans to further encourage the use of public transport by the public, given the improved services and facilities that come with the rebranding and upgrading of its train stations.

Prasarana president and group CEO, Datuk Azmi Abdul Aziz said, “this innovative and mutually beneficial partnership will result in better services and facilities for everyday commuters along the Rapid KL network, while partners can benefit from new exposure and consumer engagement opportunities.”

Thus far, AirAsia Berhad has already unveiled its first station of the kind, the AirAsia-Bukit Bintang station – formerly known as the Bukit Bintang monorail station.

LRT rail pix Bernama

It’s reported that the next companies to do so will be Bank Rakyat and Suez Capital – both believed to have signed deals to rebrand the Bangsar and Universiti LRT stations, respective. The former will become known as the Bank Rakyat-Bangsar station, while the other the KL Gateway-Universiti station.

Prasarana revealed that there has since been much interest from various brands looking to get involved in its Station Naming Rights Programme, having garnered interest from several unnamed telecommunications, retail, property and travel outfits.

Currently, Prasarana owns and operates 49 LRT stations, 11 monorail stations, and seven bus rapid transit stations. A further 25 LRT and 31 MRT stations will be added to the tally come 2017, in conjunction with the completion of the LRT extension project and Line 1 of the MRT projects.