Earlier this month, Hyundai announced that it will launch a new premium sub-brand called Genesis, with six models expected to be introduced by 2020. According to Wards Auto, the Genesis line-up will include a BMW 3 Series fighter.
Dave Zuchowski, Hyundai Motor America CEO said, “we do have in our plans more of an entry-level sedan coming, that would be BMW 3 Series-type size, and maybe derivatives off of that with crossovers and stuff, (so) it’s not all larger vehicles.”
The larger vehicles in the Genesis range include the recently teased G90, which will replace the Equus. Meanwhile, the current Genesis model could also be replaced as well. It will also be renamed following the sub-brand’s alphanumeric nomenclature (Genesis Genesis just sounds weird).
Zuchowski did not divulge any further information about the midsize Genesis sedan, which aside from competing against the BMW 3 Series, will also have to face up against the Mercedes-Benz C-Class and Audi A4 as well.
The Hyundai Vision G Coupe Concept, which made its debut near the 2015 Pebble Beach Concours d’Elegance, could serve as a preview of the upcoming Genesis model, albeit in coupe form. The concept featured a lavish interior with quilted leather seats and generous application of chrome and wood.
However, suggestions that crossovers could spawn from such a vehicle will mean that it will utilise a car-based platform. This is similar to what Mercedes-Benz has done with its GLC-Class crossover that shares its platform with the C-Class sedan. It has also been rumoured that a midsize and large SUV will join the Genesis line-up.
Hyundai certainly has big ambitions for its Genesis premium sub-brand. The only question is, would you accept a BMW 3 Series from Korea?
GALLERY: Hyundai Vision G Coupe Concept
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Meh, quality sure sucks.
I’m really proud of Hyundai Genesis truly the Asian BMW 3-Series.
Sam Loo’s Lexus brother will dispute you with kimchi low RV. All in all, they can come close but not beat the original.
It must be painful for Lexus to be beaten by the Genesis 2015 in most of the reviews.
If it looks better than a Q50 , interior is nicer than a c-class , drives better than a beemer and bulletproof like an audi , as reliable as a lexus ,more practical and cheaper than all of its rivals…
then…, yeah , anybody in their right mind can consider, but its a very tall order…very….
DH hyundai genesis has one of the most gorgeous rears in the business, so…styling department is no longer an issue in hyundai’s arsenal…
Copycat. You can copy the design like the Chinaman do, but you cant copy the quality that the Japanese is practicing.
Hyundai quality is shit
Even BMW 3 series is having bad RV here, this kimchi will be even worst.
You will never go wrong with sushi cars especially Toyota and Lexus, guaranteed reliability and RV.