There aren’t many brands that are selling you purely bags, condos or cars. It’s a lifestyle they’re pushing, one that they hope you identify with/aspire to, one that their product fits right into. The method has to work; why would brands repeat the trick if it doesn’t? Here’s a fresh example, starring actor and producer Jude Law.

The charming Law passes his RX’s keys to the hotel valet, and the ad starts there. Let’s just say that the valet lived the Hollywood dream in the Lexus SUV. It’s a “fast-paced and exciting lifestyle in which the driver can decide just what is possible,” Lexus says.

Should you want to attempt a Malaysian version of The Live RX, the sharp and striking fourth-gen SUV is now in Malaysia, having been launched a month ago. The full range is here – we get the RX 200t (in Premium, Luxury and F Sport trim levels), the RX 350 (Luxury and F Sport) and the hybrid flagship RX 450h, priced from RM388,800 to RM520,200. Read our launch report for full details, specs and pics.

Nice ad, but surely no Lexus RX owner would want that to happen to himself.

Lexus RX 200t F Sport