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Luxury carmaker Bentley is struggling to keep up with global demand for its ultra-luxurious SUV, the Bentley Bentayga. Having boosted its annual production to 5,500 units from 3,600 units once already, president Wolfgang Duerheimer told Reuters that things still aren’t letting up.

“We are evaluating whether we can do a little bit more next year,” said Duerheimer at the ongoing Geneva Motor Show. “This is a step-by-step process, but it’s a nice problem to have,” he continued.

Pre-orders for the Bentayga SUV are up to 10,000, with the current waiting list stretched to a full year. The Bentley boss revealed that while his Crewe facility may be ready to cope with the unexpectedly high demand with additional shifts at the plant, his concern is that suppliers may not be able to keep up.

Bentley’s first ever SUV, the Bentayga, features a new bi-turbo 6.0 litre TSI W12 engine that delivers 600 hp and 900 Nm of torque. This enables the luxury SUV to go from zero to 100 km/h in 4.1 seconds, and then on to a top speed of 301 km/h.

The model is one of the many new luxury-branded SUVs that continue to sprout in the industry. Others like it include the new Maserati Levante and the coming Lamborghini Urus and Rolls-Royce SUV.