BF Goodrich Launch 4

It was a morning of rock music and bravado as tyre brand BFGoodrich was officially introduced in Malaysia by Michelin, the French tyre giant that owns the over 120-year old American tyre brand. BFGoodrich will cater to two segments here – the off-road 4×4 market which it specialises in, as well as the mass market passenger car segment. “Are You Driver Enough?” is its tagline.

“The love of driving has long been a source of inspiration at BFGoodrich. As one of America’s most trusted brands, BFGoodrich knows what it takes to meet the aspirations and expectations of demanding drivers who highly value control, performance and fun driving. These tyres are dedicated to make your daily commute and weekend getaways an unconditional pleasure,” said Chandan Thakur, MD of Michelin Malaysia.

He was referring to the two launch tyres that was revealed this morning, the BFGoodrich All-Terrain T/A KO2 and the BFGoodrich Advantage T/A Drive and SUV tyres.

Let’s start with what the brand is famous for, the off-road All-Terrain T/A KO2. This US-made model has “Baja Champion” printed on its sidewalls, which boast the brand’s CoreGard tech (from the Baja T/A KR2 off-road racing tyre) that gives it “unmatched toughness against sidewall splitting”; plus a thicker, extended shoulder. Compared to the previous KO tyre, the new one is a significant 20% stronger in this critical off-road performance criteria.

The rugged tyre is also more durable, lasting twice as long on gravel roads and 15% longer on asphalt. Crucially, for off-roaders, the All-Terrain T/A KO2 has 10% better traction in the mud than before, thanks to “Side-Biter” lugs on the sidewall, raised bars in the shoulder and 3D sipes.

Available since January, this model comes in 15- to 18-inch sizes and is priced from RM1,000.

The tyre for less hardcore motorists is the Advantage T/A, available in Drive (passenger cars) and SUV variants. Described as “the tyre for the driver who wants it all” (including price, which we’ll come to later), the Advantage claims to offer a pleasant everyday ride at an equally reasonable price.

Features for this urban tyre include enhanced symmetric tread design with rigid tread blocks and shoulder, “jagged” grooves for better handling and control, large tread block with deep wide grooves and sipes for braking performance and reinforcements at the shoulder and bead area.

Available here in popular sizes from 13- to 18 inches, the Thai-made Advantage T/A is priced from RM100 to RM550. At RM100 a pop for the “Saga size”, the Advantage is cheaper than local brand tyres, and you get big brand quality and assurance. Less reason to go for those unproven China brands, too.

BFGoodrich is also preparing to enter the bus and truck segment.