Watching Jeremy Clarkson, Richard Hammond, and James May banter on about what to call their upcoming Amazon Prime car show is certainly fun. However, you know what isn’t? Actually coming up with a name for said show.

In his Sunday Times column, former Top Gear star Clarkson says that coming up with a name for the project has yet to yield any results, and it’s costing him quite a bit of pounds sterling.

“Every morning, I’d make a 7,000 pound sterling call to the lawyer with an idea, and every afternoon I’d get a 7,000 pound sterling reply saying the name was already in use by someone in New Zealand or France or Ukraine. Prime Torque. Autonation. Skid Mark. Everything was a no-no,” said Clarkson.

Due to the fact that BBC not only owns the rights to The Stig, Star in a Reasonably Priced Car, the Cool Wall and names that are remotely similar to Top Gear, this makes coming up with a name a taxing process, he lamented.


“We tried explaining there’s a show called ‘Fifth Gear’ that doesn’t belong to the BBC but it was no good. Arguing with a lawyer costs more money than we had, so we hurriedly put the phone down and went back to the drawing board.

“We need a name that isn’t in use by any business anywhere in the world and doesn’t even sound or look like any name that’s in use by any business anywhere in the world. And it can’t even be a minor play on the words ‘Top’ or ‘Gear’. Oh, and it had to be a name that was liked by me, our producer, Hammond, Eeyore (presumably May) and a billionaire in Seattle,” he added.

Certainly not an easy task then coming up with a name. Do you have any suggestions for the former Top Gear trio’s new car show that will be going on air later this year? Remember, it must not sound anything like Top Gear!