Mercedes-Benz has carried its strong form into 2016. In the first six months of the year, the carmaker from Stuttgart has delivered more than one million cars worldwide (1,006,619), which is 12.1% more than what it did in the first half of 2015, and a new record for the brand. In June, 188,444 cars were delivered (+11.1%), which means record unit sales for the 40th month in succession.
In the core regions of Europe, Asia-Pacific and NAFTA (USA, Canada and Mexico), new records were set in June and in H1 2016. In China, the biggest single market, Mercedes-Benz sales increased by more than 30% in H1. SUVs are the hottest things in the car world now, and Merc’s expanding SUV range accounted for one third of worldwide sales in June.
“This shows that our product offensive is paying off and that our completely renewed SUV portfolio is extremely well received by our customers,” said Ola Källenius, member of the board of management responsible for Mercedes-Benz Cars marketing and sales.
In the premium brand’s home continent of Europe, 444,581 vehicles were handed over in the first half, an increase of 13.3%. In China, it was 219,999 units (+33.1%) and in Asia-Pacific the star brand’s sales grew by over 20%.
Viewed in segments, the compact class (A-Class, B-Class, CLA, CLA Shooting Brake, GLA) found 319,626 new customers worldwide, an increase of 18.6%. Over 200,000 units of the C-Class saloon and estate were sold, figures boosted by the long-wheelbase version exclusive to the China market. The range recently welcomed a new member in the C-Class Cabriolet.
The top performing family is the SUV range, which recorded sales growth of 46.1% in the first half (339,541 units). The product offensive continues with the new GLC Coupe that has been driving off the assembly lines in Bremen since June. Mercedes figures include sales by the smart brand, and the company says that the urban microcar brand achieved its best ever H1 in Asia Pacific.
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Wow! That’s more than Proton
Wow! That’s more than Aston Martin
Wow! That’s more than LOTUS .
Aston martin is an even more expensive brand.
It will definitely have lower sales volume. So whats your point?
That’s more than any other premium brands such as BMW, Audi, Jaguar etc.
So it looks like Mercedes has finally succeeded in exorcising the ghosts it created in the Mid 90s. Everyone except Mercedes knew it was playing with fire by trading off reliability, service and build quality for profits.
Took them bloody long enough, which just show just how bad a mistake could haunt an automaker.