Shell Road Safety Movement 2016-21

Shell is back with the Shell Selamat Sampai (Shell Safe and Sound) social investment programme, a new road safety programme which succeeds the Shell Traffic Games which has been ongoing for 58 years prior.

The refreshed programme is intended to comprehensively drive road safety awareness and behavioural change, particularly amongst motorcyclists and youth, who make up the greatest proportion of fatalities in road accidents in Malaysia, according to the Malaysian Institute of Road Safety Research (MIROS).

Three key aspects of road safety were demonstrated to students at the school outreach programme at SMK Victoria (Victoria Institution): the importance of seat belts courtesy of a seat belt convincer machine; strength of SIRIM-certified motorcycle helmets, and blind spot awareness relative to large vehicles.

The seatbelt convincer machine is a two-seater gravity sled, which travels up to 10 km/h at point of contact with the bump stop at the end of the rails. This is intended to demonstrate to students the forces at play in a collision and therefore the importance of seatbelts, even at a seemingly low speed of 10km/h.

Helmet safety, or more specifically the importance of SIRIM-certified ones, was demonstrated by student volunteers who took to a certified helmet and a non-certified helmet with a sledgehammer, with expected results – the certified helmet stood up to the sledgehammer’s blow, while the non-certified helmet came off much worse, with its outer shell broken. Blind spot awareness was also demonstrated with a static truck, where a truck operator talked students through the importance of staying within the truck driver’s sightlines.

The Shell Safe and Sound school outreach programme targets 15 secondary schools each year across Peninsular Malaysia, Sabah and Sarawak, whilst currently being piloted at two secondary schools, Sekolah Menengah Kebangsaan Subang and Sekolah Menengah Kebangsaan Subang Bestari, as well as UiTM Selangor Puncak Alam and the Kampung Melayu Subang community, with an approximate reach of 40,000 people.

Shell Malaysia is in partnership with the Road Safety Department (JKJR), Road Transport Department (JPJ), and the Royal Malaysian Police (PDRM) for educating the public and advocating road safety, before these authorities take action against errant road users in a later stage.