Infiniti Emerg-e Concept Makes North American Debut at 2012 Pebb

With many automakers making the push to introduce electric vehicles (EVs) to the market, Infiniti could soon join the bandwagon as the brand is considering its own EV, with China being a priority market, in a report by Bloomberg.

“When I think about EV, we design it for China definitely, even as the first market to launch. We are discussing this internally (and) constantly (on) what is the right timing for Infiniti to have such vehicles,” said Infiniti president Roland Krueger said in the report.

Infiniti’s dabbling in electrified vehicles is well documented. In 2012, the company revealed two concepts – the all-electric LE and the good-looking EMERG-E, which is a range-extender hybrid.

Infiniti LE Concept

Even though it has not been revealed what kind of electric vehicle Infiniti has in store, Krueger said the company is capable of putting it up for sale “very fast,” thanks to the technological backing from parent company Nissan, along with its alliance partner, Renault.

Infiniti currently offers nine models in China – the Q50, Q50L, Q60, Q70L, QX50, QX60, QX70, QX80, and its own premium take on the Nissan Juke called the ESQ. Six of those models are petrol-powered, while three (Q50, Q70L, QX60) have hybrid powertrains.

GALLERY: Infiniti Emerg-E concept

GALLERY: Infiniti LE concept