It appears that famed English motorcycle brand BSA is set to return to the market in 2018. This was reported in the Hindustan Times, stating that Mahindra & Mahindra’s farm equipment and two-wheeler division president Rajesh Jejurikar made the announcement during a press conference in Mumbai, India.
Despite posting losses in its two-wheel manufacturing arm, Mahindra Two Wheelers, Jejurikar said the company would continue with its current models, the Centuro and Mojo, and the Gusto scooter. More marketing emphasis would be placed on the Mojo, with 80% less marketing expenditure for the Centuro motorcycle and Gusto scooter model range.
According to Jejurikar, Mahindra also plans to bring the iconic BSA brand – which it acquired for 280 million rupees (RM17.6 million) – back to the market in 2018, with a global launch. However, BSA motorcycles made by Mahindra will not be sold in India, due to a legal dispute.
Alongside BSA, Mahindra will also re-launch the Jawa motorcycle brand – a name that went defunct back in the 1980s – in India and neighbouring markets. In a local market dominated by Hero, Honda and Bajaj, Mahindra Two Wheelers posted a 6.15 billion rupees (RM386 million) loss for 2015/2016, over 7.04 billion rupees (RM442 million) in gross revenue.
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Obviously the inevitable retro-styled (naked, cafe-racer & possibly scrambler/adventure bikes) BSA & Jawa bikes should come out first.
But I was wondering if Mahindra will also consider to launch more modern sportbikes with those historic nameplates and promote the brands through racing(Mahindra is currently active in Moto3 class). BSA & Jawa names also had some racing pedigree in the 1960s & early 1970s. That’s the way push up the brands rather than just stuck in the retro-styled market..
“SOME RACING PEDIGREE!” In their hayday BSA DOMINATED the 500 and 350cc Clubmans class racing! In fact it was more like a “one make” race in some cases. To say BSA had some racing pedigree is like saying Vatentino Rossi is quite a good rider!!
Bring to Msia and sell below 5k
We have a reborn triumph, royal enfield, and in the pipeline, bsa. So, when is the new norton coming out?? Jawa should be a hit in indon and some parts of selangor.
had the good fortune of riding pillion on a jawa and enfield many years back on kolkata streets. certainly a more assured ride compared to the bajaj scooter and the 100 cc Jap bikes then except when you are manouvering past buses and trucks
The new Nortons will be unveiled during this year’s EICMA show (next month).
State of the art motorcycles not likely but reconstructed pieces of history very likely. There are so many manufacturers out there doing a retake on historical pieces, no thanks.
Thank goodness they aren’t being exported here. Why does the population there tolerate this nonsense? It’s the equivalent of Malaysians tolerating the UMW Toyota nonsense of omitting safety items in the cars just to the ncrease profits or make it cheaper
Air cooled-GOOD , Belt Drive street bike – GOOD , Mag wheels/tubeless tires – GOOD Retro BSA GOOD , only ONE Carb – GOOD , Power not very important but more than 40 HP.
acquired taste