It appears that famed English motorcycle brand BSA is set to return to the market in 2018. This was reported in the Hindustan Times, stating that Mahindra & Mahindra’s farm equipment and two-wheeler division president Rajesh Jejurikar made the announcement during a press conference in Mumbai, India.

Despite posting losses in its two-wheel manufacturing arm, Mahindra Two Wheelers, Jejurikar said the company would continue with its current models, the Centuro and Mojo, and the Gusto scooter. More marketing emphasis would be placed on the Mojo, with 80% less marketing expenditure for the Centuro motorcycle and Gusto scooter model range.

According to Jejurikar, Mahindra also plans to bring the iconic BSA brand – which it acquired for 280 million rupees (RM17.6 million) – back to the market in 2018, with a global launch. However, BSA motorcycles made by Mahindra will not be sold in India, due to a legal dispute.

Alongside BSA, Mahindra will also re-launch the Jawa motorcycle brand – a name that went defunct back in the 1980s – in India and neighbouring markets. In a local market dominated by Hero, Honda and Bajaj, Mahindra Two Wheelers posted a 6.15 billion rupees (RM386 million) loss for 2015/2016, over 7.04 billion rupees (RM442 million) in gross revenue.