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Big SUVs are pretty popular items in the United States, and Subaru is looking to stake its claim of the market with a new seven-seater SUV that will be introduced there in early 2018 (likely to challenge the Volkswagen Atlas). Before that however, the company has unveiled the Viziv-7 SUV Concept at the Los Angeles Auto Show, which previews just such a model.

Cutting an imposing figure, the Viziv-7 appears to a jacked-up version of the current Outback, albeit with plenty of design cues from Subaru’s previous Viziv concepts. Up front, there’s a large grille with a single bar element as seen on the Forester, accompanied by a set of LED headlamps (with C-shaped DRLs).

The lower apron hosts a set of hexagonal-shaped foglamps, which is also reflected at the rear, the same with the faux skid plates. While at the rear, you’ll also note the compact C-shaped taillights with a strip of LEDs running across the rear hatch, linking the lighting units.

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Progressing down the sides, the profile showcases the SUV’s muscular fenders, conventional-looking side mirrors and 21-inch alloys that will likely not be found on the finished product. From this angle, the concept’s length of 5199 mm and height 1,859 mm (1,829 mm without those roof rails) becomes apparent. Other dimensions include a width of 2,029 mm and wheelbase spanning 2,990 mm.

”The concept expresses our core brand values, safety, dependability, capability for outdoor activities and a forward looking attitude. We know customers in this segment want a full-sized vehicle and the next three-row (SUV) from Subaru will be the biggest Subaru vehicle ever,” said Takeshi Tachimori, corporate executive vice president, Fuji Heavy Industries.