In what might been seen as a strategic move against the competition, Pierer Industrie – parent company of KTM Motorcycles – has invested in American company Nuviz, which is developing a helmet-mounted HUD system. Nuviz is planning to bring to market a motorcycle specific HUD and connected rider system by the first half of 2017.

The Nuviz system – dubbed a smart user interface – also includes a video camera, letting the rider record video and take photos while riding. An asphaltandrubber report says Pierer Industrie has invested some USD 5 million (RM22.18 million) in Nuviz, out of a total of USD 9 million (RM39.9 million) in funding raised by the San Diego based firm.

Integrated into the Nuviz system are functions such as navigation, communication, music playback, photo and video, GPS tracking and sharing on social media. An externally mounted module displays HUD information on the helmet visor via a projector.

“This strategic investment is very exciting for Nuviz as it is a testament to our technology leadership in the HUD and connected riding space, and further emphasizes the demand and need for the user experiences we have set out to create,” said Malte Laass, Nuviz founder and chief strategy officer.

Buying into Nuviz will allow KTM to compete against other motorcycle HUD systems under development, notably BMW Motorrad’s Connected Ride. While the concept of motorcycle HUD displays is not new, the technology has progressed in fits and starts, with several misfires along the way, notably the failure of Skully with the loss of USD 15 million (RM66.54 million) in investment funds.