KTM buys into motorcycle HUD tech with Nuviz

In what might been seen as a strategic move against the competition, Pierer Industrie – parent company of KTM Motorcycles – has invested in American company Nuviz, which is developing a helmet-mounted HUD system. Nuviz is planning to bring to market a motorcycle specific HUD and connected rider system by the first half of 2017.

The Nuviz system – dubbed a smart user interface – also includes a video camera, letting the rider record video and take photos while riding. An asphaltandrubber report says Pierer Industrie has invested some USD 5 million (RM22.18 million) in Nuviz, out of a total of USD 9 million (RM39.9 million) in funding raised by the San Diego based firm.

Integrated into the Nuviz system are functions such as navigation, communication, music playback, photo and video, GPS tracking and sharing on social media. An externally mounted module displays HUD information on the helmet visor via a projector.

KTM buys into motorcycle HUD tech with Nuviz

“This strategic investment is very exciting for Nuviz as it is a testament to our technology leadership in the HUD and connected riding space, and further emphasizes the demand and need for the user experiences we have set out to create,” said Malte Laass, Nuviz founder and chief strategy officer.

Buying into Nuviz will allow KTM to compete against other motorcycle HUD systems under development, notably BMW Motorrad’s Connected Ride. While the concept of motorcycle HUD displays is not new, the technology has progressed in fits and starts, with several misfires along the way, notably the failure of Skully with the loss of USD 15 million (RM66.54 million) in investment funds.

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Mohan K Ramanujam

Coming with diverse and extensive experience in heavy engineering, Mohan enjoys making anything with wheels go fast, especially motorcycles. His weapon of choice is the Desmoquattro engine, and he has a penchant for anything with a dash of Italian design. Strangely enough, he insists he's a slow rider.

 

Comments

  • That looks horrible both aesthetically and aerodynamically

    Like or Dislike: Thumb up 3 Thumb down 3
    • Mohan K Ramanujam (Member) on Feb 07, 2017 at 3:41 pm

      Imagine the amount of wind noise.

      Like or Dislike: Thumb up 6 Thumb down 1
      • A GoPro on the side of my helmet already creates a noticeable drag even in city speeds. I can’t even imagine going over 60 with the Nuviz. lol

        Like or Dislike: Thumb up 0 Thumb down 0
  • panjang on Feb 07, 2017 at 3:45 pm

    Add another feature-lean angle.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Captain gigi kuning on Feb 09, 2017 at 5:54 pm

    izit so difficult to look at the meter cluster???

    Like or Dislike: Thumb up 0 Thumb down 0
 

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