According to a report by CarsDirect, Kia will discontinue the Cerato Koup (known as the Forte Koup in other markets) in the United States due to poor consumer demand for the model.

“To better align with our customers’ purchasing trends, Kia Motors America (KMA) will discontinue the two-door Koup following the sell-down of remaining 2016 model year inventory,” said Kia spokesperson James Hope.

The Cerato Koup is available with either a 2.0 litre four-cylinder GDI engine rated at 173 hp, or a more powerful 1.6 litre turbocharged GDI engine with 201 hp. For the Malaysian market, the two-door coupe is still on sale, and comes equipped with the turbo mill.

The demise of the model in the US isn’t surprising considering the 2017 Forte comes with several improvements, and the latest Honda Civic Coupe is better equipped for nearly the same price. As pointed out by CarsDirect, the starting price of the Cerato Koup is USD20,740 (RM89,752) whereas the Civic Coupe starts at USD20,825 (RM90,120).