BMW Group Malaysia sold a record 12,680 units in 2017 – 16% growth, seventh straight all-time high

BMW Group Malaysia sold a record 12,680 units in 2017 – 16% growth, seventh straight all-time high

It’s another record year for BMW Group Malaysia, which sold a total of 12,680 units of BMW, MINI and BMW Motorrad vehicles in 2017. This is the premium carmaker’s seventh consecutive all-time high performance in Malaysia, achieved via segment leading growth of 16% compared to 2016 (10,906 units).

The BMW brand grew by 18% last year, delivering a total of 10,618 units from 9,000 in 2016. The growth was predominantly driven by the 3 Series with 3,564 units delivered – 2,408 of which were the 330e (Sport and M Sport). Fellow plug-in hybrid X5 xDrive40e was also a key contributor, with over 3,000 units sold last year. Over 400 units of the flagship 740Le xDrive were delivered.

The launch of the G30 5 Series in the first half of 2017 also accelerated the brand’s sales with over 1,600 units of the business sedan delivered. The G30 range will be further boosted by the impending launch of the 530e plug-in hybrid.

The MINI brand had its best year ever in 2017 with 1,010 vehicles delivered, a 12% increase from 2016. Last year, MINI added the new F60 Countryman, John Cooper Works Clubman and John Cooper Works Countryman to the range.

Meanwhile, the BMW Motorrad division delivered 1,052 motorcycles last year, a 5% increase. 2017 saw the unveiling of five new bikes – the BMW S1000RR, R1200GS, K1600 GT and Bagger and R nineT Urban GS.

The success of BMW Group Malaysia mirrors that of the BMW Group worldwide. Globally, the premium automaker achieved a new all-time sales high with 2,463,526 vehicles delivered. The BMW brand saw a 4.2% boost (2,088,283 units) while MINI grew by 3.2% (371,881). BMW Motorrad sales increased by 13.2% (164,153).

BMW Group Malaysia sold a record 12,680 units in 2017 – 16% growth, seventh straight all-time high

Away from sales figures, BMW Group Malaysia introduced the Full Circle financing programme and the improved Roadside Assistance and Accident Hotline Programme last year. The Munich-based automaker also opened its regional parts distribution centre in Senai, Johor. The RM130 million facility is one of the largest in Asia Pacific and supports over 22 markets.

This year, BMW Group Malaysia will begin delivery of the first 3 Series, 5 Series and 7 Series units to Vietnam and the Philippines, as announced in 2016. To support the move, the Kulim plant increased its local assembly capabilities to over 10,000 vehicles last year with an investment of over RM10 million.

Last week, arch-rival Mercedes-Benz Malaysia announced that it delivered 12,045 units in 2017 for another record year. That’s around 1,500 units more than the BMW brand’s total, but MBM’s growth was 2.3%, less than BMW’s double digit increase and its own 2016 growth of 9%. Let the good times roll, they’ll both say.

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

 

Comments

  • Dorai on Jan 16, 2018 at 2:33 pm

    How much for the 2017 pre reg 530i? Anybody any idea?

    Like or Dislike: Thumb up 6 Thumb down 1
  • tokmoh. on Jan 16, 2018 at 3:27 pm

    Perodua, Honda, Mercedes, BMW pecah sales record. Mana rakyat terjejas?

    Geely should buy BMW shares too, so can tumpang profit.

    Like or Dislike: Thumb up 8 Thumb down 2
    • Johan Abdullah on Jan 16, 2018 at 4:05 pm

      Not bad for BMW. This is despite Malaysia having the highest car prices in the world. Imagine if prices were lower, sales would be triple.

      Like or Dislike: Thumb up 7 Thumb down 6
      • Then BMW wud loses exclusivity and wud then need to up prices to maintain that. So why bother?

        Like or Dislike: Thumb up 10 Thumb down 10
        • common_people on Jan 16, 2018 at 4:58 pm

          Yep. welldone to Sime Darby BMW.

          Like or Dislike: Thumb up 5 Thumb down 0
        • seancorr (Member) on Jan 16, 2018 at 5:08 pm

          It doesn’t matter as our market pricing was wrong to begin with. Our prices should mimic other countries hence it will drive the premium segment growth. People who normally could only afford the 3er could bow buy the 5er and people who could afford the 5er would now be able to look at a 7er. Win-win situation for everyone.

          Like or Dislike: Thumb up 6 Thumb down 7
          • Later pipu will say BMW is no more than a teksi car. Nah. I prefer separation of the classes with premium brands holding their exclusivity. Its the reason that makes it premium in the 1st place. Otherwise its just a VW.

            Like or Dislike: Thumb up 10 Thumb down 9
          • komarad on Jan 17, 2018 at 11:11 am

            nah.. loan period will be shorter, deposit will be higher, interest rate will be higher… only those with load of cash can afford… so it will be the same…

            Like or Dislike: Thumb up 0 Thumb down 0
        • tokmoh. on Jan 16, 2018 at 5:43 pm

          Malaysians. When tax the luxury segment, want cheaper.

          When become cheaper, complaint govt help the rich/cronies.

          Like or Dislike: Thumb up 9 Thumb down 1
          • Charles Liow on Jan 16, 2018 at 7:18 pm

            From my professional consultancy advice, to make Malaysia the Detroit of the East again. Encourage clean motoring by lowering excise tax & cheaper green cars including hybrids, PHEVs and EVs.

            Comprehensive tariff exemption, corporate income tax waivers & grant awards to car manufacturers.

            Millions job creation will benefit fellow Malaysians & super multiplier to our local economy.

            Like or Dislike: Thumb up 12 Thumb down 6
          • From my professional consultancy advice, ditch the idea to make cars affordable as to create even more epic traffic jams.

            When gov continues the direction of public transports > all, more pipu can travel at ease, spending less time in jams.

            Billions of $$$ will be saved from the increased productivity and millions of new jobs created which will benefit fellow MY pipu & super multiplier to our local economy.

            Like or Dislike: Thumb up 15 Thumb down 4
          • tokmoh. on Jan 17, 2018 at 1:35 am

            @Charles Liow, rubbish. MAI clowns already talk about wanting to turn us into green technology centre, aaaaand car manufacturers still run to Thailand.

            We are good friends with China, let’s foster this relationship better. China has good rail expertise, we should develop our rail infrastructure and expertise just like how China aggressively expanded their rail network. We can become no.1 rail expert in SEA, key strategic Chinese partner in this region and spur rail development in other SEA countries. It will be far more profitable than licking car manufacturers’ boots.

            The only car manufacturers worthy of assistant are Bao Teng, Volvo, Lotus, thanks to relationship with Geely. We can truly become Geely’s strategic global RHD market specialist, thus they’d spare no effort and resource to make us truly successful.

            The rest are so successful, they don’t need a single sen from govt. They wanna invest here, do with their own fat profit made while breaking sales record. Bila Proton minta duit rakyat, marah Proton. Bila yang lain minta duit rakyat, tak marah pula?

            Like or Dislike: Thumb up 2 Thumb down 2
          • Either P1 or public transports > all

            Like or Dislike: Thumb up 3 Thumb down 1
      • spock1976 (Member) on Jan 16, 2018 at 10:15 pm

        Highest? I thought the highest is still Singapore.

        Like or Dislike: Thumb up 1 Thumb down 0
  • 12yrsold on Jan 16, 2018 at 3:36 pm

    BMW sold a total of 12,680 units of BMW, MINI & BMW Motorrad in 2017. To call BMW group the “premium” carmaker is an overstatement when Mini is NOT a Premium car.

    Like or Dislike: Thumb up 2 Thumb down 9
    • seancorr (Member) on Jan 16, 2018 at 5:09 pm

      Mini is a premium car u know, just watch all the overseas car review videos calling it a premium hatch.

      Like or Dislike: Thumb up 3 Thumb down 1
    • Mini is a premium brand. You should travel more and not repeat what other people say in the local online sites

      Like or Dislike: Thumb up 3 Thumb down 0
    • Jimmy on Jan 16, 2018 at 10:37 pm

      Are you clear with the words ultraluxury, luxury and premium?

      I wish one day you will reach the stage where you find MB and BM are no longer interesting to you. They become utility vehicles, no longer toys. You desire something higher.

      Like or Dislike: Thumb up 1 Thumb down 0
      • 12yrsold on Jan 17, 2018 at 12:21 pm

        Hehehe. Looks like I’ve managed to Ruffles some feathers when I say Mini is NOT a PREMIUM car.

        I like your definition the Best when U divide Premium into 3 categories. The Orang Putih called their products Premium so that they can justify the “price” as it’s from BMW & many are suckered into believe it too.

        The best part is most people know a X1 does NOT drive or Feel Premium but Charged premium bcos we have many people believing Orang Putih reviews.

        On the other hand, a VW Passat 2.0 highline with more luxury & techs than any 3 series or C-class cannot be called Premium. This is how our commentators see. Does that mean they are Right ?!

        Like or Dislike: Thumb up 0 Thumb down 1
        • Its all about brand prestige.

          Premium = Mesidis, BMW, Audi
          Not-so-premium = Volvo, Lexus, Infiniti
          Wanna-be-premium = VW, kimchis, Mazda

          Like or Dislike: Thumb up 1 Thumb down 0
  • Bernard on Jan 16, 2018 at 10:22 pm

    Even with one of the highest car prices in the world, bolehlanders are buying!
    Malaysia boleh!

    Like or Dislike: Thumb up 8 Thumb down 2
  • old horse on Jan 17, 2018 at 9:05 am

    3,000 unit of X5! right market position with price..

    RM 388K luxury SUV, thanks to Lexus for sure, RX200t same price..lol..

    Like or Dislike: Thumb up 0 Thumb down 0
  • Faisal on Jan 18, 2018 at 7:14 am

    Good in marketing but very poor for after sales service.

    Like or Dislike: Thumb up 0 Thumb down 2
    • micky on Feb 08, 2018 at 9:56 pm

      Really ? Please tell me which car company in Malaysia provides better after sale service ?

      Like or Dislike: Thumb up 0 Thumb down 0
 

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