Mercedes-Benz Malaysia (MBM) has marked another stellar performance in 2016, with the brand achieving an all-time record sales figure of 11,779 vehicles, a nine percent improvement over the 2015 total of 10,845 units.

The number was good enough to give it a 2.4% market share in the total industry volume for 2016, and place Malaysia at the top of ASEAN sales markets for the brand, ahead of Thailand.

Last year, the company launched 17 models, including the W213 E-Class, C117 CLA facelift, R172 SLC, C205 C-Class Coupe (and Cabriolet), G-Class facelift and the X166 GLS. It now has over 50 models in its local product portfolio.

As for local assembly, it is now producing eight models at its Pekan production plant, namely the C 180 Avantgarde, C 200 Exclusive, C 200 Avantgarde, C 250 AMG, the W213 E-Class, S 400h AMG as well as the GLC 250 AMG and the the C 350 e plug-in hybrid. Local production amounted to 7,882 units last year.

In terms of sales figures, its best ever month in 2016 was recorded in June, with 1,203 units sold, and Q2 was the best performing quarter, with 3,359 units shifted during the period.

The automaker’s premium sedans led the way, with the C-, E-, and S-Class collectively recording a total of 7,750 units sold, of which 4,762 were W205 C-Class units. The E-Class meanwhile contributed 2,034 to the total, while the W222 S-Class chipped in with 954 units.

The brand’s compact vehicles – comprising the W176 A-Class, W246 B-Class, X156 GLA and C117 CLA – recorded 2,316 units sold. Of these, 1,034 were A-Class examples, with 638 CLA and 571 GLA adding to the total, the remaining 73 being B-Class units.

A total of 1,671 SUVs were delivered to customers in 2016, with the model breakdown being 1,421 X253 GLCs and 250 GLEs, a mix of the W166 GLE and the C292 GLE Coupe. Included in the total were models in the Mercedes-Benz Dream Cars range, which recorded a total of 301 units sold.

The company divulged other numbers in its 2016 performance presentation. It serviced 108,226 vehicles in 2016 – which represented an 18% jump over the 91,936 vehicles serviced in 2015 – whilst achieving its highest customer satisfaction index in its history.

Meanwhile, MBM’s sister company, Mercedes-Benz Services Malaysia (MBSM), which offers comprehensive financial and insurance solutions, said it racked up a servicing portfolio of RM1.8 billion last year, with four out of every 10 vehicles sold in 2016 being financed and insured by MBSM.

X222 Mercedes-Maybach S 500
C190 Mercedes-AMG GT S
C217 Mercedes-AMG S 63 Coupe
C205 Mercedes-AMG C 63 S Coupe
W213 Mercedes-Benz E 200
W205 Mercedes-Benz C 350 e
X166 Mercedes-Benz GLS 400 4Matic
W166 Mercedes-Benz GLE 400 4Matic
C292 Mercedes-Benz GLE 450 AMG Coupe
X253 Mercedes-Benz GLC 250 AMG
C253 Mercedes-Benz GLC 250 Coupe