Mercedes-Benz Malaysia (MBM) today announced it achieved another record setting year in 2017, with 12,045 vehicles being delivered to customers last year, making for a 2.3% increase from the 2016 total of 11,779 units.
It also revealed that June 2017 was its best ever in terms of sales numbers, with 1,210 units being managed that month. The record-breaking figure for the year cements the brand’s position as the market leader in the premium segment, with a 2.3% market share.
In 2017, the company launched 17 models, identical to the number introduced in 2016. Among last year’s debutants were the C238 E-Class Coupe and X156 GLA facelift, and in line with the 50 years of AMG celebrations, there were plenty of Mercedes-AMG offerings to be found, among them the C190 GT R, E 63 S 4Matic+ and six AMG 43-based variants (C 43 4Matic Sedan and Coupe, GLC 43 and GLC 43 Coupe, SLC 43 and E 43 4Matic), the last all at a go.
In terms of sales figures, it was the premium sedans that again led the way, with 7,041 units sold. Introductions last year in this segment included the W213 E-Class CKD and, later in the year, the E 350e plug-in hybrid, along with the S 400 h AMG Line and C 200 AMG Line.
As for the brand’s SUVs, 2,599 units were shifted last year, the increase from 2016 spurred by the introduction of the locally-produced GLC 200 and GLC 250, and the company says that it expects growth within this segment to continue.
The brand’s compact cars, meanwhile, recorded a total of 2,031 units sold, with the refreshed GLA setting the pace for the segment. Finally, models from the Mercedes-Benz Dream Cars range chipped in with 374 units, an increase from the 301 vehicles sold in 2016.
In terms of local assembly, the company reported that it produced 9,286 vehicles at its production plant in Pekan, Pahang. It currently produces 12 models locally, the latest addition to the CKD programme being with the GLC 200.
Last year, the company’s dealer network also saw expansion, with the introduction of four new Autohaus facilities – and the upgrading of five other outlets – in the country, giving it 33 dedicated dealerships nationwide presently.
Elsewhere, the company’s after-sales division also set new records in 2017 – it serviced 128,072 vehicles last year, up from the 108,226 it managed in 2016, recording the highest customer satisfaction index in its history along the way.
Meanwhile, MBM’s sister company, Mercedes-Benz Services Malaysia (MBSM), which offers comprehensive financial and insurance solutions, improved its servicing portfolio to RM2.2 billion last year, up from the RM1.8 billion the year before. It reported that it continues to finance and insure four out of every 10 vehicles sold by MBM, translating to more than 16,000 active customers.
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Yes very nice figure, but it does not tell the true story, Mercedes in recent years the bulk of the sales are mainly from the low end product like A class, GLA, CLA…
As written in the story, 2,031 units out of the total sales are of the compact car range (A, B, CLA, GLA).
Forgip them, as they skipped the reading to quickly bash.
Surprised to get to know that Mercedes one month sales is volvo 16 years sales here in bolehland. Audi at same category got to work harder follow by another lower category of volvo and vw..
Becos Mercedes heavy sales were due to new cars order for Taxis , limousines, car rental services and company cars for their general managers replacement.
This Mercedes will be trashed for sure and end up in the junk yards much earlier hence more replacement needed cos most ah bengs and hired drivers that formed 50% of the total population will be using the Mercedes.
Audi ,Volvo and VW on the other hands are more prestigious than Mercedes cos their class of people owning are more professional and upper level that formed five percent of the populations
No need to follow Mercedes sales as other brands are not driven by taxi drivers and middle class ah bengs or working class.as it did for Mercedes.!!
never knew Mercedes is lower category than Volvo,Audi and VW even though some Audi and Volvo models cost much more than those lower class Celup Mercedes ….A ,B and C class classify…
Chillax Hafriz, chill… Btw bro, you keeping up with RFTs for your C300 or swapped to quieter conventionals. Still undecided with mine lol
Hahah I’m chill, man :)
Yep, Conti CSC5 RFTs. Don’t want to risk being stranded with a puncture.
Who says economy no good? Merc sales go up and honda too. Many don’t buy proton anymore and buy more expensive cars.
M’sian who say economy not gud is living in the real world. Those who buy expensive vehicles are Rich ppl hence they are not affected.
Choosing to buy P1/P2 is not by choice for many. Just be Happy with what U buy/have bcos no one know your financial position better than the one buying.
those who are rich, they went richer. they have property to rent and they are in the position to monopolise busines trades. and when they noticed profit is reducing because of lower revenue, they reduced the overhead by removing employees off service.
this when the poor people are affected.
Meanwhile
BMW :Let us release our figure la…. 10k only oh nvm la
10k is bad? Look at audi and lexus
Well i’m sure their target is to beat Merc to become luxury brand leader in M’sia
Syukur… economy is recovering.. :p
Cukur Geely buy Daimler, tumpang untung.
The only proves one thing. Malaysia economy is robust and we are directly headed toward High Income Nation and Developed Country. I hope more Malaysian will be able to enjoy premium and luxury cars in the near future.
Syabas and Malaysia Boleh!
2020. Almost there guys, hold tight.
We’re High Income earners. Malaysia Berjaya!
Mercedes sales should thanks a lot to those purchasers of new Taxis , limousines , Car Rental Services , Ubers and Private airport transportations otherwise such outstanding volume sales achievement will not had been achieved !!
And 80% new Mercedes bought under company name.
Launched 17 models in 2017? Wow.. didn’t realise that. Keeping the showroom fresh and ignite interest with a number of launches is the best bet to draw in potential customers that are looking for ride in that price range. Good job!