Highway concessionaire PLUS Malaysia has announced its partnership with mobile wallet app Boost, with the Ayer Keroh Rest and Service Area (RSA) (Southbound) the first in the highway’s network to feature the cashless transaction system.

The implementation of Boost at The Ayer Keroh rest area is a pilot project which will help PLUS be able to gauge and evaluate responses from highway users and business partners alike, in order to further improve its cashless payment initiatives on its highways, PLUS said.

Boost is Malaysia’s digital mobile wallet to enter this segment, said managing director of PLUS Datuk Azman Ismail. The homegrown mobile e-wallet venture has acquired more than 800,000 users, with online and offline merchants in over 5,000 locations, according to PLUS.

“We look to grow the digital economy by helping PLUS business partners to manage and expand their businesses using Boost by bringing more customers and traffic to their respective businesses,” said Mohd Khairil Abdullah, CEO of Axiata Digital Services. Boost is available for iOS- and Android-based devices, from the Apple App Store and Google Play Store respectively.