Hot Wheels is celebrating its 50th anniversary this year, and to celebrate, the iconic die-cast carmaker is embarking on a tour of Southeast Asia. The kick-off was held here in Malaysia at the annual Art of Speed event at the Malaysia Agro Exposition Park Serdang (MAEPS) over the weekend.
During the event, the company unveiled its 2019 Car Culture designs developed in partnership with famed Japanese Porsche tuner Rauh-Welt Begriff (RWB). The new scale models were unveiled by Hot Wheels global product design manager Dmitriy Shakhmatov and RWB Malaysia’s Christian Coujin alongside a life-sized RWB-tuned 993 Porsche 911.
In total, nine 50th Anniversary Limited Edition sets will be made available, including the Black and Gold Collection, the Originals Collection, the Track Stars 5-car Pack, the 50th Anniversary Favourites, the Zamac Stripes Collection, the Camaro Collection, the Throwback Collection and the 50th Anniversary 10-car pack.
Shakhmatov, who has been at Hot Wheels since 2015, was also present to judge entries of a Hot Wheels design competition held in the Klang Valley for students aged nine to 12. He also met kids, collectors and fans during a short meet-and-greet session at Art of Speed, and was presented with a collage of the top 50 entries from the design competition.
The festivities will continue with the Hot Wheels Southeast Asia Championship Tour 2018, which will stop off at 50 cities in the region. The tour features a competition that calls for teams consisting of one mother and one five- to 12-year old child to take on tests of accuracy, skill and creativity. Only six teams per category will advance to the Grand Finals in Jakarta, Indonesia in November. There will also be a Made to Race fun run held in Kuala Lumpur on August 12.
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