There’s a new brand at the 2018 Gaikindo Indonesia International Auto Show (GIIAS) and it’s DFSK, which stands for Dongfeng Sokon. Known simply as Sokon in the republic, the Chinese brand’s first product has created some buzz in the car scene here, mainly because of its aggressive pricing.

The DFSK Glory 580 is a Honda CR-V type of SUV with seven seats, priced at Honda BR-V levels. It starts from Rp 245.9 juta (RM69,488) for a 1.8 litre manual, and the range topping version with a 1.5 litre turbo engine and CVT goes for merely Rp 308 juta (RM87,042).

To compare, the Honda BR-V is priced from Rp 236.5 juta (RM66,836) to Rp 272.5 juta (RM77,010), while the CR-V is priced from Rp 437 juta for the 2.0 NA (RM123,492) to Rp 511 juta (RM144,398) for the top 1.5 turbo. Another way of seeing it is that one can get a DFSK Glory 580 for half the price of a CR-V.

The Glory 580’s styling is inoffensive, but there are hints of the Honda HR-V in front and shades of the Hyundai Santa Fe in the profile, while the wraparound tailgate is obviously “inspired” by the first-gen Audi Q5. The clean, sober interior gives off a Volkswagen vibe, which is no bad thing.

The unibody SUV rides on MacPherson strut front suspension and a torsion beam rear setup, with disc brakes and 17-inch wheels all round. The Sokon measures 4,680 mm long and 1,845 mm wide, which is 96 mm longer than a CR-V and 10 mm narrower. The 2,780 mm wheelbase is 120 mm longer than a CR-V’s. Like the Honda in Indonesia, there’s a third row with two small seats.

The all-FWD range starts with a 1.8 litre naturally aspirated engine with 139 PS and 187 Nm, paired to a five-speed manual gearbox. There’s no 1.8L auto for now, so to get the CVT automatic (with manual mode), one has to go for the 1.5 litre turbo engine with 150 PS and 220 Nm of torque from 1,800 to 4,000 rpm. That’s lower than the CR-V’s 190 PS/240 Nm, but of course, the Honda is twice the price. The 1.5T motor is also available with a manual gearbox, a six-speeder.

The Sokon SUV comes in Comfort and Luxury trim levels for the 1.5L Turbo CVT (1.8L MT is Comfort only). Comfort gets an all-black cabin, leather seats, multi-function steering wheel, GPS, rear blower with control panel, eight-inch touchscreen, electronic parking brake, reverse camera, ABS/EBD/BA and dual airbags.

Upgrade to the Luxury and the kit list adds on two-tone rims, a black-brown two-tone interior (as seen here), six-way adjustment for the driver’s seat (from four), keyless entry with push start, 10-inch touchscreen, all auto up/down windows (from driver’s only), tyre pressure monitoring system, passenger seat belt reminder and side airbags to make it four in total. The Glory 580 is covered by a seven-year or 150,000 km warranty.

Dongfeng is the latest Chinese automaker to have entered and invested in Indonesia after Wuling. Launched in November 2017, its US$150 million plant in Serang has a capacity of 50,000 units per annum. There are plans for a $300 million engine plant, and Dongfeng is targeting exports of the Glory 580 and a pick-up truck to Thailand and Vietnam, starting next year.