Yup, we needed a double take as well. One hundred and forty nine Geely 4S dealerships were opened simultaneously in China in a day, marked by a ceremony at one of the new facilities in Houpu, Jiangxi. Geely says that the eye-catching move is part of an ongoing effort to upgrade its sales and service network across China in line with upgraded products.

At the ceremony, Geely also unveiled its “Geely Satisfaction” project that aims to “raise customer satisfaction beyond all expectations” throughout the ownership cycle.

Total investment for the 149 new outlets was over one billion RMB (over RM594 million), and it included 65 newly built dealerships and 84 upgraded ones. Among the new facilities, 39 joined Geely from other brands. All new dealerships must adhere to the brand’s new “3.0 era” standards for sales and service.

The company points to the JD Power China Dealer Attitude Survey, which saw Geely rise from 21st place in 2016 to 13th place last year, surpassing leading joint-venture brands in China.

According to Geely, which has a substantial stake in Proton, the implementation of its “Refined Cars Development Strategy” has seen sales grow from 766,000 units in 2016 to 1.247 million in 2017. In the first half of this year, Geely sold 766,000 vehicles, putting it fourth overall in sales and first amongst Chinese brands.

All this benefits the dealers, too. According to Geely, over 95% of its dealers were profitable last year. They sold an average of 1,314 vehicles per dealership, an increase of 31% year-on-year. Geely says that its products have attracted new dealers – in the past two years, 125 dealers joined Geely from American, European, Japanese and Korean JV brands. As of July 2018, Geely has 965 dealerships in China.

There’s plenty of fresh metal in Geely’s range. The Bo Rui GE flagship sedan was introduced earlier this year, and the Bin Rui C-segment sedan was revealed last week. Also reaching Chinese showrooms soon is the SX11 SUV, a smaller B-segment sister to the Boyue that we’ll be getting as a Proton later this year.


GALLERY: Geely Bin Rui