The two-door Range Rover SV Coupe is now stillborn. Originally slated for a limited production run of 999 units, the vehicle was never produced despite its confirmation at last year’s Geneva Motor Show in March, according to Autocar. The decision to cancel production of the would-be halo model was taken to divert resources towards regular production models such as the next Land Rover Discovery Sport and Defender, both of which are slated for debut this year.

“We have taken the difficult decision to inform our customers that the Range Rover SV Coupé will not proceed into production. Instead, Land Rover is focusing its resources and investment on the next generation of world-class products. With exciting plans for electrification, enhanced craftsmanship, innovation and technology we are working to ensure that we continue to offer our customers a choice of world leading SUVs,” the company said.

The SV Coupe was to be priced from £240,000 (RM1.3 million), going up against the likes of the Lamborghini Urus, Bentley Bentayga and Rolls-Royce Cullinan in the luxury SUV stakes. The sole powertrain configuration that was announced was a 5.0 litre supercharged petrol V8 offering 565 PS and 700 Nm of torque, sent to all fours via an eight-speed automatic.

The company is keen to emphasise that there is more to come for the upmarket segment, saying that its Special Vehicle Operations (SVO) division will continue to develop models such as the all-new Jaguar F-Pace SVR, which is weeks away from its first deliveries.

GALLERY: Range Rover SV Coupe