A new labelling system will help Malaysian consumers determine the safety rating and equipment of their next vehicle. The initiative, launched by ASEAN NCAP and the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) today, will be rolled out on March 1 on a voluntary basis, before being made compulsory on all display vehicles in showrooms and on roadshows on March 1, 2020.

The labels, which will be affixed to the front windscreen and side windows, display the car’s ASEAN NCAP safety rating (if applicable), along with those from other new car assessment programmes around the world – the latter will be verified by the Malaysian Institute of Road Safety Research (MIROS) to ensure they match the safety specifications of vehicles sold here.

Also listed are the variant’s safety features, including the airbag count, ABS, stability control, seat belt reminders, autonomous emergency braking, blind spot monitoring and lane departure warning. There will also be a QR code that will bring customers to the ASEAN NCAP website, showing the car’s safety report.

According to ASEAN NCAP, the labels will prevent customer confusion due to misleading information and the misuse of NCAP ratings from other countries, as the safety specifications of the same model may differ from one country to the next. The agency said the stickers will also raise consumer awareness and provide clear information regarding the safety ratings and specifications of the vehicles they would like to purchase.