Geely is continuing its product offensive at Auto Shanghai 2019 with the unveiling of the Preface sedan concept, which the company claims will preview “high-end, personal, sporty” vehicles coming to its lineup in the future. It’s based on the Compact Modular Architecture (CMA) that was jointly developed with Volvo, just like the upcoming coupé-cum-SUV, codenamed FY11.

The styling features a redevelopment of Geely’s Expanding Cosmos design language, with Geely Design Shanghai vice president Guy Burgoyne saying, “This is a continuation of Geely’s expanding cosmos design identity, reflecting that we have completed an orbit, but we are not simply going around again, we are sling-shotting ourselves forward, onwards to the next great challenge.”

It all starts with strong proportions, with a wide track, large wheels and muscular haunches giving the Preface a powerful stance. At the front, the grille is larger and more prominent, now completely separated from the slim headlights. And while the concentric design remains, there’s now a scalloped section with vertical bars that Geely says provides extra visual bite and the illusion of a floating logo.

Moving to the side, the signature bulging front fenders are now gone – instead, there’s a prominent shoulder crease that flows into the window line. A separate character line leads into the rear end that features broad tail lights joined by a chrome bar. The low-slung roofline lends a four-door coupé vibe.

Open the suicide doors and you’ll find a minimalistic cabin with a simple horizontal dashboard and a tall, floating centre console that bisects the bench seats. There are twin floating displays, a hexagonal steering wheel, engraved metal buttons and what Geely calls “geometrically-lined speakers”.

The Preface presages the arrival of several globally-oriented products within the next two years as part of its “global refined car development strategy”. So what do you think – would you like to see a production version with a Proton badge?

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