We all love car merchandise, don’t we? An editorial team colleague, who shall remain unnamed, has enough Ferrari-branded goods to have prancing horses from tip to toe, save for trousers and underwear (so he claims). I’m sure you’ve seen these free advertising boards around before, and not necessarily at track days or a Formula 1 race. What’s your poison?

As far as car branded merchandise go, it’s hard to top this, though. Aston Martin Residences at 300 Biscayne Boulevard Way in Miami has begun its ascent into the city’s skyline after completing foundation works. When it is completed in 2022, the luxury residential tower in Downtown Miami, created by G&G Business Developments, will become the tallest residential building south of New York City.

The new development broke ground in late 2017, and since then the painstaking work of creating the foundations for the 818-foot condominium tower has taken place. On June 30, a huge concrete pour was completed, distributing the 14,000 cubic yards of concrete that would create the necessary base to sustain the 66-storey tower.

“It is always exciting when a project reaches this stage. Very soon we will complete the ground floor and we expect the first floor to be in place by the end of August. By Christmas we expect to have eight floors completed and from there the only way is up until we reach the 66th floor!” said German Coto, CEO of G&G Business Developments.

Ranging in size from 700 to a whopping 19,000 square feet, the luxury residences and penthouses are priced from US$750,000 (RM3.14 million) to upwards of US$50 million (RM209.25 million). 50% have already been sold, the developer says.

It’s not merely licensing the name, as far as Gaydon is concerned. Aston Martin’s design team is designing the amenity spaces throughout the building, led by chief creative officer, Marek Reichman. “One of the greatest joys of design is seeing your work come to life. As this is Aston Martin’s first foray into real estate we are especially keen to see the tower start to take shape,” he said.

No mention of a free Aston Martin or even limited complimentary use of a fleet, though.