Proton Saga sales in January not affected by Perodua Bezza facelift launch; aim to be 2020 bestseller in class

Proton Saga sales in January not affected by Perodua Bezza facelift launch; aim to be 2020 bestseller in class

Proton has commenced the second shift for the production of the Saga in order to attain a monthly output of 5,000 units. The 2019 Saga facelift was launched last August at a lower starting price compared to the model it replaced, and its sales so far in January have not been affected by the launch of its segment competitor, the Perodua Bezza facelift, said Proton CEO Li Chunrong.

The national car brand also aims to have the Saga become the best-selling car in its segment throughout 2020, which will also contribute towards the company’s goal of increasing its sales target by at least 32% to a full-year total of 132,000 units, Li said. The Proton Saga will also see CKD assembly in Pakistan at a plant owned and operated by Alhaj Automotive, which will also go towards Proton’s volume for 2020.

Proton’s plans for growth this year will be bolstered by the arrival of new models, particularly the soon-to-be-launched CKD 2020 Proton X70 that is made at the Tanjung Malim plant. CKD production of the X70 SUV began at the end of 2019, one year on from the model’s launch in CBU form.

Exports are being considered as another contributor to growth, where the company is looking at increasing exports to around 4,000 units, and possibly up to 6,000 with additional aid and incentives from the government. Domestically, Proton will be supporting its increased growth with a larger network of 3S and 4S centres for 2020, and the company aims to have 150 outlets in place by the end of the year.

In February 2018, Proton had set longer-term targets which included achieving sales of 400,000 vehicles by 2027, and along the way it intends to sell 200,000 units by this year and 300,000 units by 2023 before arriving at the aforementioned 400,000-unit mark four years after that. Further along in this decade, Proton is aiming for a 30% market share in Malaysia and 10% of the ASEAN market.

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Mick Chan

Open roads and closed circuits hold great allure for Mick Chan. Driving heaven to him is exercising a playful chassis on twisty paths; prizes ergonomics and involvement over gadgetry. Spent three years at a motoring newspaper and short stint with a magazine prior to joining this website.

 

Comments

  • P1 say they will get 100k sales in 2019 and they did it.
    If they say they will get 132k sales this year, dun bet against it like Albert Yong/Kunta did. He lost his pants and underwear big time. Such big shame after all the bollocks he told here.

    Prepare for the Surge, prepare for the inevitable. P1 is inevitable.

    Like or Dislike: Thumb up 30 Thumb down 5
    • Char koey teow on Jan 20, 2020 at 6:17 pm

      The only inevitable thing is that P1 needs to rely on foreign helps despite it’s 30 years of doing car business. Without any foregin helps, what can Game Over Proton do?

      Like or Dislike: Thumb up 9 Thumb down 19
      • Nasi kerabu on Jan 20, 2020 at 6:32 pm

        This is a syiok sendiri statement by Proton. Everytime they said their cars are Game Changers but in the end, we always see Perodua cars Game Proton Over

        Like or Dislike: Thumb up 5 Thumb down 18
      • Spin Too Much on Jan 20, 2020 at 6:38 pm

        Saga developed locally
        Iriz developed locally
        Persona developed locally
        Exora developed locally

        Meanwhile all Perodua car are expecting price increase because they are actually CKDs. yuk yuk yuk…

        Like or Dislike: Thumb up 30 Thumb down 4
        • AkooIm on Jan 20, 2020 at 7:03 pm

          Next gen Saga developed in China, CKD locally…
          Next gen Iriz developed in China, CKD locally…
          Next gen Persona developed in China, CKD locally…
          Next gen Exora developed in China, CKD locally…
          Current X70 developed in China, CKD locally…
          Upcoming X50 developed in China, CKD locally…

          Aiyarkkk!!!

          Like or Dislike: Thumb up 8 Thumb down 16
          • Engineer on Jan 20, 2020 at 11:40 pm

            China isn’t like your Japanese lords. They are more open to local ideas hence why many companies bought over by China (ie Volvo) continue to thrive and with their own identities. This isn’t like most companies under Japanese ownership that are really just dumping ground for their obsolete models (ie Perodua).

            Even now Geely is okay with straight X50 local production from the get go, this showed their trust in how Proton is handling their car strategy. The results augurs well for Proton to co-develop global cars with Geely partners around the globe.

            Like or Dislike: Thumb up 7 Thumb down 1
          • Western Star on Jan 21, 2020 at 11:23 am

            Nowadays in the age of modern carmaking, developments no longer are singular efforts. Just go see all the iconic cars Supra(rebadged from BMW Z4), Nissan Infiniti(rebadged Mercs), down to Yaris(rebadged Mazda2). So why not Proton develop their new cars with Geely? They are just following the industrial standards, and that is what Proton should do if they want to step onto the global stage.

            Like or Dislike: Thumb up 8 Thumb down 1
        • Why We Need Foreign Brains? on Jan 21, 2020 at 8:23 am

          Geely only started in 1997. Proton started in 1985.

          Yet Geely can make USD$30 billion in profit last year.

          I wonder why Proton could not make it also when they also could have exported Proton cars to the China market and to the world market.

          Geely only had the China market to market their cars in the past and that also they had to compete with so many local China car producers.

          How come a younger company like Geely can do so well? Answer is hard work.

          Like or Dislike: Thumb up 1 Thumb down 7
          • Engineer on Jan 21, 2020 at 12:42 pm

            Proton started out in 1985 and within 20 years they could develop and produce their own cars and engines.

            Yet Perodua 30 years on and still relied on Daihatsu and Toyota to rebadge their cars and use their engines.

            How come in the same period Proton by themselves could come out with their own cars and engines, but Perodua with Daihatsu and Toyota support still continue to rebadge their cars and use their engines? Answer is hard work & Proton innovation.

            Like or Dislike: Thumb up 5 Thumb down 10
          • AkooIm on Jan 21, 2020 at 2:19 pm

            Mr Engineer…
            Are u sure u are not high on something…?
            P1 designing & producing their own car is history now… starting this year they will rebadge & CKD Cili China’s car only… 20 years of stinky crap just got flushed down the toilet already by the China CEO…

            Like or Dislike: Thumb up 1 Thumb down 4
          • Engineer on Jan 21, 2020 at 5:36 pm

            Akoolm. Are you sure you yourself isn’t smoking something? Designing & producing their own car is history now? Go see which car is their top seller. It ain’t any Geely model. And moving forward, car developments will be more collaborative and not standalone. Is this shameful? Go ask Toyota about their Supra. Should they be shameful?

            Like or Dislike: Thumb up 0 Thumb down 2
          • AkooIm on Jan 21, 2020 at 6:26 pm

            Mr. Engineer,
            How long do u expect the current Saga, Iriz & Persona will hold…? Are u sure the next S, I & P will not be a Geely rebadge & will use P1 own design instead…? Are u sure…?
            P1 fanboys can be really funny now… ignoring the facts & just spin too much…
            when P2 rebadge cars they said “P2 only know rebadge cars after 30 years, bla bla bla…” (which in fact P2 design the new Myvi & Bezza on their own, at least thats a start to something)…
            But when P1 rebadge made in china cars they suddenly said “its a trend nowadays… everyone including BMW & Toyota do the same… bla bla bla…”
            What kind of crack are u guys smoking…?

            Like or Dislike: Thumb up 1 Thumb down 1
      • Aikon on Jan 21, 2020 at 8:40 am

        Who cares? All people want are good quality cars at an affordable price. So, who cares again? Nobody actually cares about where it comes from or who made it in the first place.

        Like or Dislike: Thumb up 8 Thumb down 0
  • Keep on dreaming p1.

    Like or Dislike: Thumb up 10 Thumb down 19
    • Thats what pipu say when P1 declared last year to sell 100k. Look who is laffing now, who is crying now.

      U can keep on crying. HAHAHAHAHAHAHAHAHAHA!!!!

      Like or Dislike: Thumb up 19 Thumb down 2
    • BTSH, anything wrong set the target? Or
      Your dream is not big enough, never set target for your own. No wonder achieved nothing in your life.

      Like or Dislike: Thumb up 10 Thumb down 2
  • Silthice on Jan 20, 2020 at 5:20 pm

    That’s mean proton target to sell 60k of Saga in year 2020 but should have aim around 80k with aggressive marketing such as why choose 1000cc car instead of 1300 car at the same price… Bezza only has edge for the fuel ⛽ consumption only… So Proton should use all other advantages for advertising but unfortunately Proton can only cater 5k production monthly… Nevertheless make sure the quality is always above the par and service centers have the skills to solve any issues arise nationwide…

    Like or Dislike: Thumb up 7 Thumb down 1
    • Avenger on Jan 20, 2020 at 5:51 pm

      5,000 is only the targeted volume in order to setup 2nd shift. They could still push for 3rd shift and adding more manpower if sales volume continues on like in Dec.

      Like or Dislike: Thumb up 4 Thumb down 1
    • Saga 2019 ‘SmartDecision’:

      New Set of Amg/Gti styles Symmetrical Front/Rear Bumpers.
      SegD Inspired Black Lower Grill
      plus 2Tones HorizontalLips & Diffusers.
      Discarded PreFacelifted VerticalLines

      Headlamp Housing Move Forward Few Centimetres to match EthereallBow & InfiniteWrave UpperGrill new Angle/position,
      Contribute to Overall lower Front Outlook

      Replaced Circular Fog Lights with Brighter DRL/LED HorizontalShaped.

      New Owners no longer needed to Invest/Buy Aftermarket AddedOn&Kits.

      New Laser Cut 2Tones SportRims Design, Locally Produced & Approved by Geely SCH Quality Standard

      Floating Type 7inch HeadUnit GKUI System
      Went thru another SOP Test before
      Being Approved for Safety Purposed Internal Cabin Crash Prevention.
      Bigger Chips/Processors/Memory for faster touch responses and brighter UI

      Bigger Set of Disk Brake & Calipers Similar sizes to Iriz&Persona

      MeterClusters new Designs/Fonts+AddedTrips Easier To Read

      Improve Smoothness Roadhandling manners more on highwaySpeed thru Suspension-McP/TB+Springs Retuning&Revised.
      Hydraulic power steering system tuned to be more adaptive as EPS

      Upgraded Door closing sounds & Wiper click Seatbelt reminder tones plus All Internal Buttons Tactiles TouchPoints tighter feedbacks and Overall Tighter Panel Gaps

      New Automatic transmission from Geely Overseas Partnership/Resourced from HyundaiPU
      A Proven reliability unit

      Upgraded Headliners Apricot material + LED cabin Light from x70

      Value added A Segment sedan,
      Competitively priced at 39k premium.
      Up the specs & Lower the price.
      Unexpectedly Done in the reversal & opposite trend of Increasing the Price by other competitors

      Direct owners Feedbacks to counter Fuel Consumptions False Assumptions Issue, Ongoing & widely Promoting ‘OneTank Adventures Challenge’ 500km Events Covering from North&South East&West & Sabah.
      Owners Of Persona,Iriz&Saga + Media’ Journalists are Invited in this events

      Like or Dislike: Thumb up 6 Thumb down 0
  • Dylan Ch'ng on Jan 20, 2020 at 6:07 pm

    Makes me remember when the second generation Proton Persona launched in 2016 there was a monthly sales target of 3,000 to 4,000 units.

    Makes me wonder, did the Persona ever reach the demand of where a second shift of workforce was needed.

    Like or Dislike: Thumb up 4 Thumb down 0
  • Justice on Jan 20, 2020 at 6:31 pm

    who cares?, both proton and perodua are useless car makers and a disgrace to motoring world

    Like or Dislike: Thumb up 7 Thumb down 20
    • Syer1n on Jan 20, 2020 at 6:50 pm

      Wow this is very constructive! Thanks! I salute high IQ peoples.

      Like or Dislike: Thumb up 8 Thumb down 3
    • Safety First on Jan 20, 2020 at 6:56 pm

      Huge difference, mate.
      Proton strives to give safer cars and ensuring their customers can walk out of a terrible accidents. They don’t bother about losing money as long you are safe.
      But Perodua strives to strain as much profits from each car they sold only to give all back to Japan. They don’t care about your lives, they only care how much profits they can reap and give back to their lords.

      Like or Dislike: Thumb up 15 Thumb down 1
  • Daddykasi on Jan 20, 2020 at 7:48 pm

    Bezza the best!

    Like or Dislike: Thumb up 4 Thumb down 12
  • Honeybadger on Jan 21, 2020 at 1:57 am

    The first generation Proton Saga is a rebadged C segment Lancer, reliable build to lasts. Proton Saga nowadays has bad build quality, slow, and it isn’t a built to last car. They should’ve use the Saga name for Wira, and Inspira, not a B-segment cars they’ve developed. So whenever people hear the name Saga, it means reliable, good build quality and build to lasts cars. They’re just not so good in strategy of naming and categorizing their cars.

    Like or Dislike: Thumb up 0 Thumb down 2
    • You really should update yourself with the new 2020 Saga. It isn’t the Saga LMST you are implying which can’t be faulted as it is a made to be cheap so that it is affordable prior to Saga BLM releases. You want cheap price you get cheap Saga or else equally cheapo Perodua.

      Like or Dislike: Thumb up 1 Thumb down 0
  • azrai on Jan 21, 2020 at 8:42 am

    No wonder P2 never mention booking numbers on their Bezza just like what they did previously n their Myvi, Viva, Alza.
    Meanwhile I like to reiterate LCR words :”Our competitors are Honda and Toyota.”
    It seem they are unperturbed by P2 beside P2 fanboys comments.

    Like or Dislike: Thumb up 1 Thumb down 0
  • azrai on Jan 21, 2020 at 8:42 am

    No wonder P2 never mention booking numbers on their Bezza just like what they did previously on their Myvi, Viva, Alza.
    Meanwhile I like to reiterate LCR words :”Our competitors are Honda and Toyota.”
    It seem they are unperturbed by P2 beside P2 fanboys comments.

    Like or Dislike: Thumb up 1 Thumb down 0
  • Malaysia_person-guest-id on Jan 21, 2020 at 9:01 am

    In my opinion, they should change iriz and persona to 4 AT also like the new Saga. Only then they could achieve these dreams and targets and what-not…hehehe

    Like or Dislike: Thumb up 0 Thumb down 0
  • Between Proton Perodua i choosed and supported proton over the build up solidness. But proton, the engine need to be updated, no more old tech timing belt campro please. Planted in a geely modern engine, enough to fight with vios or city.

    Like or Dislike: Thumb up 2 Thumb down 0
 

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