Mercedes-Benz Malaysia delivered 10,020 cars in 2019 – remains the market leader in the premium segment

Mercedes-Benz Malaysia delivered 10,020 cars in 2019 – remains the market leader in the premium segment

Mercedes-Benz Malaysia (MBM) has announced its 2019 full-year sales performance results, where it managed to deliver 10,020 cars last year. The figure was enough for the brand to retain its position as the market leader in the premium segment with a 1.8% market share, despite being less than the 13,079 units recorded in 2018, a year which saw the previous the goods and services tax (GST) became zero-rated for a few months.

According to sales data released by the Malaysian Automotive Association (MAA), close rivals BMW Malaysia managed to sell 9,300 cars last year, while the MINI brand shifted 1,142 cars.

“We wrap up the decade on a great note as we continue to grow our customer base and set our footing in the country. 2019 was a year where we placed great emphasis on expanding our product offensive with innovative technology and emotional design, catering to the needs of our customers,” said Claus Weidner, president and CEO of MBM.

“We also celebrated the 15th year anniversary of local production excellence noting the 100,000th vehicle roll out milestone and the commencement of Philippines export initiatives. Through a solid leadership and vision, we reaffirmed our commitment to the Malaysian market and our customers in delivering the best product and best customer experiences,” he added.

Mercedes-Benz Malaysia delivered 10,020 cars in 2019 – remains the market leader in the premium segment

Last year, the company introduced a wide range of models, which includes the updated W213 E-Class range, V177 A-Class Sedan, X253 GLC and C253 GLC Coupe facelifts, V167 GLE as well as the plug-in hybrid version of the S-Class – the S 560 e. The AMG line-up also welcomed a few newcomers in the form of the C190 AMG GT facelifts, V177 A 35 4Matic Sedan, X290 GT 4-Door Coupe and W205 C 63 facelifts.

“Despite facing headwinds, we ended the year on a strong note to cement our position in premium automotive segment. We delivered 10,020 cars to our Malaysian customers signifying a continuous mark of confidence towards our brand. We are fully confident that 2019 has set up a great tone as we power up a great momentum for the new decade,” commented Michael Jopp, vice president of sales and marketing at MBM.

MBM’s local assembly plant in Pekan also celebrated its 15th anniversary last year, which also saw the rollout of its 100,000th vehicle. The plant’s CKD line-up currently consists of 13 variants from five model lines – C-Class, E-Class, S-Class, GLC and GLC Coupe.

Mercedes-Benz Malaysia delivered 10,020 cars in 2019 – remains the market leader in the premium segment

Meanwhile, Mercedes-Benz Services Malaysia (MBSM), which is MBM’s financial arm, recorded new contracts worth over RM1 billion and introduced new financing and insurance solutions such as Mobility Plus along with Lease@Ease. In 2019, MBSM financed five out of every 10 Mercedes-Benz vehicles sold and held a servicing portfolio of RM2.6 billion.

As for aftersales, a record-breaking 165,299 vehicles were serviced last year, which represented an 11% increase over the 148,800 vehicles managed in 2018. Among the customer experience enhancements made last year are the introduction of Express Service 2.0, online appointment bookings and the introduction of Mercedes me connect services.

On MBM’s outlook for the year ahead, Weidner said, “2020 will be a memorable, exciting year for Mercedes-Benz with refreshing innovations and new products to elevate the customer experience.”

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • Syabas Mercedes.. it’s either Msians are earning better or government janji ditepati on car price reduction..

    Like or Dislike: Thumb up 2 Thumb down 2
    • JOACHIM on Jan 22, 2020 at 7:18 pm

      Because Mercs are now official gov car paid by our taxpayers money. Do you know where else in the world where ministers travel in Mercs while their citizens are still poor? Libya, North Korea, the many despot African countries. Yeah we are heading that way.

      Like or Dislike: Thumb up 17 Thumb down 2
    • Bobby on Jan 23, 2020 at 3:25 am

      Most Malaysian owing a Mercedes is either a Limousine or hire cab driver or use for rental car business man

      Nothing to shout about owning a Mercedes nowadays , either you like or hate the newer design. Furthermore , unlike the old days , owning a mercedes does not make anyone special or does not feel any richer than others.

      Most Premium brands like BMW, Volvo, land rover , jaguar and Audi even cost more than a Mercedes and feel more Premium and special than a Mercedes too

      Like or Dislike: Thumb up 6 Thumb down 7
  • vivizurianti on Jan 22, 2020 at 7:22 pm

    Congrats to Merc.

    Everyone loves Merc, even though they mispronounce it as “Masidi”. Auntie and Unker boss loves Merc.
    Business man, Business woman loves Merc.

    Heck, even Lebai loves Merc!.

    Like or Dislike: Thumb up 3 Thumb down 11
    • Optimus on Jan 22, 2020 at 9:39 pm

      Our nobita minister loves Mesilis but he enjoys its tax-free will increasing the prices for everyone else.

      Like or Dislike: Thumb up 3 Thumb down 3
  • digdeep on Jan 22, 2020 at 11:43 pm

    LGE doesnt like it when many people can afford mercedes cars because it will cheapen the brand and make it less exclusive therefore he’s removing incentives and increasing duties/taxes so that only the top 1% can afford it. The rest 99% should learn their place and settle with japanese and local brands.

    Like or Dislike: Thumb up 8 Thumb down 7
  • Troll Hunter on Jan 23, 2020 at 8:34 am

    Later our resident Perodua fanboy will come here and tell us Perodua is 24X better than Mercedes Benz because they sold 24X more cars. Tanjung Rambutan suits him more than Paul Tan.org

    Like or Dislike: Thumb up 7 Thumb down 2
    • Kelvin on Jan 25, 2020 at 9:49 am

      Even a small boy knows many Mercedes are use as Taxi . I asked a few and they said Taxi, Taxi….

      Like or Dislike: Thumb up 0 Thumb down 1
  • azrai on Jan 23, 2020 at 9:07 am

    This year sales will include the 15 units bought by the Kelantan State Government. Well done. BMF: Buy Merc First

    Like or Dislike: Thumb up 5 Thumb down 5
  • benard on Jan 23, 2020 at 9:40 am

    Thank you Kelantan government for making us no. 1 !

    Like or Dislike: Thumb up 7 Thumb down 3
  • Why should. People be jealous of Mercedes ? Everyone knows Mercedes badge signify a TAXi . ..

    I hope you are proud of owning a TAXI image ( not rich status) Mercedes ..Cheers

    Like or Dislike: Thumb up 0 Thumb down 2
  • Semi-Value (Member) on Jan 27, 2020 at 10:15 am

    10,020 idiots

    Like or Dislike: Thumb up 3 Thumb down 3
 

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