Suzuki returns to Malaysia under Naza Eastern – Swift Sport and Jimny coming, first car launching April

Suzuki returns to Malaysia under Naza Eastern – Swift Sport and Jimny coming, first car launching April

Five long years after Suzuki left the Malaysian market, the plucky Japanese carmaker is back, this time under a new custodian. That’s right – after selling off its Peugeot and Kia franchises, Naza is back in the mainstream automotive sector, representing the brand under subsidiary Naza Eastern Motors. Suzuki will be the Malaysian conglomerate’s first Japanese brand.

The company will launch the first of its two initial models as soon as this month, and while it hasn’t confirmed the identities of the cars it will be bringing in, we have been told that they will be the latest Swift Sport and Jimny. Both of them are currently being brought in from Japan by grey importers at inflated prices and it remains to be seen if Naza can offer them at more reasonable rates.

Suzuki’s first flagship 3S showroom will be located in Naza Automall PJ, utilising over 3,000 sq ft of space and featuring a “bright and vibrant environment along with some interactive points.” The new dealer will only be authorised to service new-generation models, likely meaning that those who own older Suzukis will continue to be handled by Proton dealers, as per the arrangement after the previous exit.

Suzuki returns to Malaysia under Naza Eastern – Swift Sport and Jimny coming, first car launching April

“It brings us great honour to be able to work with a Japanese automotive giant that successfully captured the hearts of Malaysian consumers during its years in the Malaysian market,” said Naza group executive chairman and CEO SM Nasarudin SM Nasimuddin. “The team at Naza Eastern Motors is committed to ensure we build on the strong reputation Suzuki has established by providing quality products that are reliable, desirable and cheerful.”

Suzuki senior managing officer and executive general manager of global automobile marketing Kinji Saito added, “We are delighted to return to the Malaysian market with the Naza Group as our distributor. Our experience with the Malaysian market has been delightful due to the huge acceptance from our customers, and we greatly appreciate the continued trust for Suzuki. We are looking forward to introducing our latest award winning cars to these loyal Suzuki fans.”

The previous distributor was Suzuki Malaysia Automobile, a subsidiary of DRB-Hicom. Suzuki left the market as a result of a now-lapsed collaboration with Proton, which gave us the Ertiga MPV.

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • AI-generated Summary ✨

    Many comments express enthusiasm about Suzuki's return to Malaysia with models like the Swift Sport and Jimny, emphasizing their quality and appeal. However, there is significant concern and negativity toward Naza Eastern, the distributor, citing past poor aftersales service, poor management of previous brands like Kia and Peugeot, and fears that Suzuki's reputation might suffer under Naza's stewardship. Some commenters are skeptical about the pricing, with hopes for affordable Jimny prices around RM80k. Overall, while the return of Suzuki is welcomed, worries about Naza's ability to deliver reliable service and support dominate the discussions. Off-topic comments and negativity about other brands and distributors are also prevalent but do not directly relate to the main topic.

  • Welcome back, thats a car thats much much better than a Kia Picanto

    A segment Turbo, Swift Sport

    Thumb up 26 Thumb down 11
  • Ksatria on Apr 02, 2021 at 10:31 pm

    Gempak la Naza ..Swift Sport RM64k & Suzuki Jimny RM72k.

    Thumb up 23 Thumb down 10
  • tricycle on Apr 02, 2021 at 10:37 pm

    Best News of the Year , for sure.

    Thumb up 17 Thumb down 8
    • compenpoop on Apr 03, 2021 at 11:57 pm

      cringeworthy news of the year for sure.

      happy that suzuki is returning… but nobody would want to be abandoned after buying a suzuki by the legendary bad aftersales service of NAZA nasarudin tenure.

      nasarudin is incompetent in running the business, unlike his father.

      Thumb up 13 Thumb down 1
  • Naza Oh Naza on Apr 02, 2021 at 10:43 pm

    Good brand you sell off then you go buy another brand. Not wanting to improve your own marketing and after sales service. How you gonna get profit?

    Well-loved. Thumb up 71 Thumb down 7
    • Einstein on Apr 03, 2021 at 10:34 am

      “Insanity is doing the same thing over and over again, but expecting different results.”

      Thumb up 10 Thumb down 0
    • YB Albert on Apr 03, 2021 at 12:05 pm

      The problem with KIA and Hyundai is actually the distributorship here.Naza and Sime darby are in the same boat of mediocrity.
      In USA,the two Korean marques are volume sellers.
      If u have bought peugeot,Chevrolet,Kia from Naza before,do you want to risk the same ‘left in the lurch”feeling,by buying Suzuki now?If I want nothing else but Japanese cars,I can go for Toyota,honda,Nissan,mazda..plenty of well tested distributorship.Does this makes sense or u need rocket science to comprehend?

      Thumb up 7 Thumb down 1
      • PEJUANG on Apr 05, 2021 at 3:04 pm

        No need to look far. In SG, Hyundai and Kias are very common on the roads there. The Toyota Altis is no longer a common car there and the Avante (aka Elantra elsewhere in the world) and Cerato are the most common C segment sedans there. The Civic is somewhat common, the base model with 2 airbags.

        The only Hondas and Toyotas that are common are the JDM models like the Vezels

        Thumb up 0 Thumb down 0
    • Kariayam on Apr 03, 2021 at 9:12 pm

      Naza probably knows their after sales service is a joke so they bought one of the most reliable brands in the hopes less people would notice, very sneaky.

      Thumb up 3 Thumb down 1
    • PEJUANG on Apr 04, 2021 at 1:50 pm

      Naza is good at killing car brands

      Thumb up 7 Thumb down 0
    • This is probably just a condition to continue getting the AP. You must show you are doing something with all the money you made.

      Thumb up 1 Thumb down 0
  • Who dare to buy if under Naza again? Naza, please do not spoil any car brand anymore!

    Well-loved. Thumb up 84 Thumb down 5
    • YB Albert on Apr 03, 2021 at 12:08 pm

      Buy Real estate..consider Naza dude.
      Buy cars….please run faster than Usain Bolt.

      Thumb up 1 Thumb down 0
      • Not Toyota Fan on Apr 05, 2021 at 1:06 pm

        Even for the real estate, run faster than Usain Bolt.

        So many projects are now mothballed and only a hole in the ground to show for it. Buyers are unhappy with the lack of progress. Rumours of sub contractors stopped work due to financial issue from NAZA side.

        Thumb up 3 Thumb down 0
    • Juan Mata on Apr 03, 2021 at 6:09 pm

      Yup spot on. Very much looking forward to owning the latest SSS but main concern remains to be NAZA’s stewardship.

      Thumb up 0 Thumb down 0
  • (Dude) on Apr 02, 2021 at 10:56 pm

    Under Naza, confirm fail.

    Well-loved. Thumb up 82 Thumb down 6
  • Once bitten, twice shy on Apr 02, 2021 at 11:29 pm

    Seriously?!! After abandoning their Kia and Peugeot customers and leaving them high and dry with no confirmation on service and warranty coverage, why would anyone want to support their Suzuki venture?

    Well-loved. Thumb up 71 Thumb down 4
  • PlainBS on Apr 02, 2021 at 11:34 pm

    Keong kan under Naza again, GG wasting another good brand…

    Thumb up 42 Thumb down 1
  • anonimus on Apr 02, 2021 at 11:35 pm

    i wonder if many will dare to buy a suzuki after knowing naza’s disastrous handling of peugeot & kia

    Thumb up 48 Thumb down 2
  • nice car but under Naza, service level = ?

    Thumb up 29 Thumb down 2
  • Curious on Apr 03, 2021 at 12:25 am

    Sell away Peugeot n Kia, now buy Suzuki ???

    Thumb up 20 Thumb down 1
  • seancorr (Member) on Apr 03, 2021 at 1:50 am

    Hmmm if their experience was that great in Malaysia they wouldn’t have exited the market in the first place and now they are coming back with Naza of all people.

    As for grey imports, all the best in selling those crazily priced Jimnys.

    Thumb up 27 Thumb down 2
    • 2 Cents on Apr 03, 2021 at 10:11 am

      I don’t think any car manufactures can set up and distribute their product directly in Malaysia, some other countries allow it so they operate independently.

      The ones who always spoils the brand are the local distributor. Most of them are select few with good connections with the government.

      If the car manufacturers allowed, they would just handle everything themself to protect their brand image and serve their customers with high quality.

      Thumb up 4 Thumb down 0
  • Susukotak on Apr 03, 2021 at 6:35 am

    Bring in kazashi please

    Thumb up 6 Thumb down 11
  • VPower Racing on Apr 03, 2021 at 9:49 am

    Suzukis are fantastic vehicles but NAZA is a terrible dealer. After what they had done to their previous Kia and Peugeot customers, stay away from NAZA. You have been warned.

    Thumb up 11 Thumb down 0
  • Burger Daging Ramly on Apr 03, 2021 at 10:53 am

    …….the tear from neglected Kia and Peugeot customers had not dry yet due to NAZA negligence of their service and support…..and eventually “bungkus”

    Will new Suzuki owners suffer the same fate?

    Thumb up 0 Thumb down 0
  • casual rider on Apr 03, 2021 at 11:54 am

    the brand principal surely do some homework before they award the license. if Naza really that bad nobody will want to deal with them

    Thumb up 2 Thumb down 3
  • Semi-Value (Member) on Apr 03, 2021 at 12:10 pm

    nice, suzuki back….*naza is representing*….fugggghhhhhhh

    Thumb up 4 Thumb down 0
  • I will bjy. Naza will sell cheap. I buy jimmy yellow green color and swift blue color

    Thumb up 1 Thumb down 0
  • New starting suzuki malaysia with this two model, err sure 90k or upper for this two model

    Thumb up 0 Thumb down 0
  • KhooY on Apr 03, 2021 at 1:10 pm

    Own and love my 13 yrs old suzuki swiftt sport to bits, Great Car Brand. Was considering to buy the latest version, but my experience of owning a peugeot with Naza totally puts me off, however much i desire the car. Naza will kill off any brand, with their terrible service and ineptitude

    Thumb up 5 Thumb down 0
  • autodriver (Member) on Apr 03, 2021 at 1:16 pm

    Under distributionship of Naza basically no hope. They are not improving their after sales service at all. 1 part gonna wait for 6 months for claim. Luckily Kia and Peugeot are not changed to Bermaz. God bless Suzuki.

    Thumb up 2 Thumb down 0
  • Sick&Tired on Apr 03, 2021 at 11:14 pm

    Naza is the worst! They basically abandoned their Peugeot and Kia customers! All service records were not handed to the new franchise holder, so if you don’t have the service book (who keeps service book when everything is suppose to be computerized!), you will have a lot of difficulty when it comes to warranty claim when the new franchise holder takes over.

    The only reason why they were ever successful is because of cronyism!!

    Thumb up 5 Thumb down 0
  • donno on Apr 04, 2021 at 9:22 am

    the best years of suzuki in malaysia was in the 80s and 90s when both suzuki motorcycle and auto operations was under 1 roof of lion group.

    the vitara, jimny and swift was goodsellers then.

    ps. hopefully those historical rally suzuki swift GTis of Silverstone rally team got to a good home after silverstone tyres is now closed down.

    Thumb up 0 Thumb down 0
  • klguy on Apr 04, 2021 at 10:37 am

    under Naza the brand is DOA (Dead on Arrival)

    Thumb up 3 Thumb down 0
  • Raja Kamarul on Apr 04, 2021 at 2:06 pm

    Oh dear. How does one take this news? Suzuki makes great cars, Naza makes everything silly. Oh well….

    Thumb up 2 Thumb down 0
  • Hope they get the lesson. Never simply trust 3 suku company. Kononnya JV closing all sales and service centre.

    Thumb up 0 Thumb down 0
  • not again to naza... on Apr 05, 2021 at 8:19 am

    The Jimny is one of my most favourite and desirable car, but wrong move for Suzuki to select Naza as their partner…don’t know what the Naza guys says in suceeding kelentong Suzuki Japan…my previous experience with the latest Kia Picanto proved it all…A very good car managend by a bunch of liars and oppurtunists….If the late father is still alive, this will surely not happened….:(

    Thumb up 4 Thumb down 0
  • sam123 on Apr 05, 2021 at 8:35 am

    aiyooooooooooooooooooooooo still with naza

    Thumb up 2 Thumb down 0
  • MusalmahEndut on Apr 05, 2021 at 8:57 am

    Grey importers selling Jimny for RM150K.. haha..

    Thumb up 3 Thumb down 0
  • one who experience Naza after sales service, one would never wanna endure that again.

    Thumb up 4 Thumb down 0
  • blackbox on Apr 05, 2021 at 11:40 am

    trying to kill another brand again? Then few years later sell to berjaya.

    Thumb up 4 Thumb down 0
  • 7yearsfd1 on Apr 05, 2021 at 5:22 pm

    until world end lah only these peoples get them.

    if kerja bagus tak apa , bye bye Suzuki. DOA

    Thumb up 1 Thumb down 0
  • sikentut on Apr 06, 2021 at 1:26 pm

    stuoid idiots cant even handle one car,now want to handle suzuki

    Thumb up 1 Thumb down 0
  • SSSDEAD on Apr 06, 2021 at 8:18 pm

    WASTE OF TIME

    Thumb up 0 Thumb down 0
  • Faizah on Oct 26, 2024 at 9:42 am

    I prefer naza for their good services aftersale, went to mazda or volvo..not really convenient.esp volvo..far far away for maint services. Mazda indeed pricy but driving experience are so so..maintenance not that cheap also.

    Thumb up 0 Thumb down 0
 

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