Proton Holdings Berhad’s partnership with Suzuki Malaysia Automobile Sdn Bhd has now moved on to its next strategic move, where all 25 3S and four 4S Suzuki dealership outlets will be converted to Proton Edar outlets. At the same time, Suzuki is going to end sales of its own brand models in Malaysia.

However, all 29 outlets will still carry both the Proton and Suzuki logos. Additionally, all 48,000 existing Suzuki customers in Malaysia will still be able to get their vehicles serviced and repaired at these outlets. This move will also allow Suzuki dealers to sell Proton cars from their dealership outlets.

“The industry is aware that Suzuki is going to end sales of its own brand models in the Malaysian market after the Memorandum of Understanding and License Agreement were signed between the three parties, Proton, DRB-HICOM and Suzuki on June 15, 2015.

“The rationalisation of SMA operations was originally expected to be completed within a year but it has progressed earlier than planned to realise the next phases of the partnership,” said Datuk Abdul Harith Abdullah, CEO of Proton, adding that Suzuki dealers are excited to sell Proton cars.


“Suzuki Malaysia Automobile is proud to have worked alongside and served our amazing partners and customers here in Malaysia over the past decade. The consolidation of Suzuki’s existing showrooms with Proton further strengthen the synergy between both brand ensuring the constant deliver of automotive after-sales services that our customers are accustomed to,” said Masashi Fukuda, managing director of Suzuki Malaysia Automobile.

“The existing Suzuki car owners can be rest assured as their automotive needs such as the after sales services and warranty coverage with the use of genuine Suzuki parts will continue to be managed and covered. They can continue to send their cars to these outlets which are strategically located across Malaysia,” added Masashi Fukuda.

“With the additional 29 new 3S and 4S outlets, this will add to the strength to the new Proton in providing enhance quality facilities at all our sales and after sales service outlets nationwide” ended Datuk Harith.

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